Online Shopping and Amazon Essay

Abstract This paper is around(predicate) the client run that is offered at amazon. com. virago is a re-tailer that offers products at a amenable price. virago has evolved from being an online bookstore and they stand be execute one of the largest e-commerce platforms in the origination where nodes could view and disc all over any thing they wanted to vitiate online in a more well-off elan. With node service, inscription, and node storage were the ordinal important aspects of viragos that it offers. amazon has increased their sales significantly ascribable to its high levels of guest service that they provide.In addition to consumer customers, virago offered marketing and promotional services for trio-party retail merchants and web services for developers. It allowed third party vendors to sell their products on its website. amazon is a well-k straightn union that was founded in 1995. It is best kn induce for selling the Kindle, crack low competitive prices, offering betting and responsible cost with shipping that is reliable. Everything could be sold online all at the gabble of a entirelyton. In 2009, US-based online retailer virago. com, Inc.(virago) excel BusinessWeeks 2009 annual list of customer service champs(Qumer 2010). Amazon is completely a customer service company that concentrates, on making positive(predicate) that the customer is bright and taking c argon of. Which is reflected in their company sets and what they believe in. Amazon was considered to be one of the most customer-centric companies in the gentlemans gentleman where customers could find and buy anything they wanted online at the lowest possible prices. De breakring excellent customer service and offering compelling value to its customers had been the core strategy of Amazon since its inception.Amazon focuses on being loyal to their customers, when they are loyal to them they figure that in render their customers would recommend others and lead to sho p with them and adopt future purchases. Amazon set ups certain(a) that the al-Qaida is gainn care of so that the retention is there. When the retention is there they volition offer to grow and expand their product lines so their customers ordain not return to take their business elsewhere. To make sure that the customer satisfaction is taken care of they live by Sic Core set to make things happen to make sure that everything stay in order.The first on they induce is Customer Obsession With customer Obsession they start off with the customers and execute backwards to make sure that things are taken care of. Secondly, Amazon includes innovation. Amazon says that if you do not listen to your customers, you ordain fail and if you only listen to your customers you testament fail. You have to be able to find the balance. Third, you have a Bias for action mechanism which is financial support in time of unheralded revolution and insurmountable opportunity and provided that they make every opportunity count.With the Fourth thing you will find that Amazon will take ownership when it comes to building a great company. Fifth they will have a High Hiring Bar that they a good deal ask themselves Will I respect this person? Will I divulge from this person? Is this person a single? All of those important questions Amazon will ask themselves when they are looking to demand you. Lastly, they have fasting, where they spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency and invention.In the future I do believe that Amazon should continue to find unique ways to construct consumers to continue to win them over. Right now Amazon should continue to grow their customer base and continue to grow friendly media awareness and continue to post the polish up of the consumers who have purchased products and how they were impressed with the arrival and how they enjoy using what they purchased. With the perce ntage of Jeff Bezos in creating a customer-centric culture at Amazon he has done an awe roughly job works on Amazon and making sure that they continue to grow.Jeffrey Preston known as Jeff Bezos was natural on January 12, 1964 and is an American profit entrepreneur and investor. He is a technology entrepreneur who has played a key role in the ontogeny of e-commerce5 as the tumble and CEO of Amazon. com, an online merchant of books and later of a wide variety of products. Under his guidance, Amazon. com became the largest retailer on the World Wide tissue and a top model for Internet sales. Bezos, J. (2013). Retrieved Bezos believes that if you fix the customers problems then customer loyalty will be strengthened from that.Jeff Bezos utter his main goals are to provide his own perspective to the papers managing rung and to ensure the financial stability of the set while it experiments with ways to be profitable. though hell be active in leading the plans for the hold, he pl ans to continue living in Seattle and will remain the chairwoman and chief executive of Amazon. com. bandage the Post purchase took many by surprise, in particular given the state of print journalism, it makes maven within Jeff Bezos unconventional business philosophy. He has said that Amazon. com management is willing to be misunderstood for long periods of time. He prefers to be patient and accept losing money for several(prenominal) years if he believes the long-term enthronization is worth it. Hes in like manner known for an hail that puts customers brings and desires over everything else. Lots of retailers give lip service to that approach, but Amazon. com truly incorporates that philosophy into everything it does. Jeff Bezos talent not do things the conventional way, but many would point to his unconventional approach as the foundation for the incredible increase of Amazon. com. His principles of growth over profit, long-term investment, and prioritizing the customer have make Amazon.com the worldwide online retail leader. If anyone can find a way to pump new blood into traditional journalism, it might well be him. (Beyond. com) Amazon did understand the integration scenarios and their impact on retailers, lets look beyond the financials and commend to the highest degree Amazons probable thought process in the transaction Shoes are a $40b sept (online and offline) and comscore reports that online clothing in 08 was $23b. while Amazon doesnt dis mean their apparel/brake shoe sales, they are definitely lots smaller than Zappos.Thus this creates a get through with(predicate) leader in the category and gives Amazon mass in a third category (media, electronics, apparel). Amazons chief financial officer said on the conference confabulate last night this (the Zappos acquisition) is not about synergies. This is about growing in categories that we think are interesting. Amazon did $4m in 08 revenues in EGM (non-media categories) Zappos appro ximately $1b in GMV grows this 20% overnight. Also, Zappos was a large competitor to Amazons apparel business and forced them to come out with www. endless. com to counter the threat. According to compete.com, Zappos has about 6m visitors/m and endless is stuck in the 1m range. While amazon says they wont close this, they can definitely stop expending marketing dollars on it so theres going to be some savings there. There are similarly some shipping synergies. By injecting the Zappos approx 10m shoe warheads into the Amazon fulfillment engine, Zappos could save as much as $1/shipment which would effectively grow their profits by 50%. I also oddity if Amazon has any interest in the Zappos robotic fulfillment system and would consider travel that into their fulfillment centers to increase efficiency.Some have suggested that one driver could be Amazon wanting to sell prime to the Zappos audience. That doesnt make sense to me as with the Zappos ingenuous shipping model, why do you need Prime at all? I dont think Amazon would mess around with the Zappos model and head for the hills to something like normal S+H, freehanded with Prime. The bottom line is Amazon gets a potentially 4-win scenario here (1) good valuation, (2) do away with a growing competitor, (3) grow EGM 20%, and (4) cement a leadership federal agency on a big category (shoes+apparel).With putting this move into play I would say was the might move for both companies. Zappos focused on delivering WOW through service, they embraced and drove change, Created fun and a small(a) weirdness, they were adventurous, creative and open minded, pursue growth and learning, built open and honest relationships with communication, built a positive team and family spirit, do more with less, be passionate and set and they were humble. All of those core values made Zappos. (Analysis and retailer, 2009)