Operation Iraqi Freedom: A Strategic assessment Essay -- essays resear

Operation Iraqi Freedom A strategic AssessmentThis Ill admit was a very interesting book that looked at what could have re eachy caused the Iraq struggle and whether we really had to go to war. The book dialogue about the flaws with the reasons that scrub proposed for going to war with Iraq and why we havent had a fuller victory yet. The book basically goes into details about the 4 observations that arise from examining certain aspects of the war and aft(prenominal)wards. In the next few pages Ill be summarizing the book then stating my analysis and opinions about ideas presented in the book. Veteran defense reaction analyst and AEI resident fellow doubting Thomas Donnelly wants to k forthwith the answers to the questions behind Operation Iraqi Freedom. He states that More than a year after President George W. Bush declared mission accomplished in the invasion of Iraq, a fuller victory is yet to be won. This is in part, because a fuller understanding of the war itself re pri mary(prenominal)s elusive. This elusiveness is the biggest mystery of the war and because of it quatern key observations have emerged. Also these observations emerge after an examination of the conventional invasion of Iraq, the resulting counterinsurgency campaign and their broader significance for the global war on act of terrorism.Its pretty much impossible to know Americas decision about Saddam Hussein, if you dont understand American policy in the Middle East-- from supporting him in power after the Islamist revolution in Iran, leaving him in power after the Gulf War, to removing him from power after the phratry 11 attacks, and, most crucially, replacing him in power with an experiment in Arab democracy. Militant Islam has been at war with the U.S. for cardinal five years, it wasnt until after Al Qaeda hit Americas heart, that the U.S. decided to wake up and take action. Therefore one of the main reasons for the war on Iraq was to strike terrorism and all involved at the r oots. Bushs initial strategy of invading and a change of governance essentially became a complete remotion of regime. According to Secretary of Defense Donald Rumsfeld getting rid of Saddam Hussein and his henchmen was comparatively easy taking into deem that now they have to install a democratic and pluralistic form of Government after the people ... ...p I agree with the authors tilt that the Pentagon did not fight a fatal war. It was done very rapidly, but I dont animadvert that they took into account how long wed diaphragm in Iraq after the war. Weve had more casualties in time after the war than we had in the war. The Pentagon didnt seem to realize just how hard it would be to come to order in Iraq after the war. The war itself was well planned out, but the hunt for Saddam Hussein and the restoration process was quite sloppy. The fact that were still in Iraq today and commonplace soldiers are dying, just goes to show that were not going anywhere for a while.The author also stated that we would soon be out of Iraq if we unplowed going along the lines were going, I completely disagree with this statement, because Iraq is in a state of disorder. I think the actions we are taking right now will escalate into a bigger war which will not just include Iraq. After all Nostradamus who predicted the 2 World Wars also predicted a third World War that would take place in the Middle East. I dont hope in that stuff, but I do believe that this will escalate into something bigger. Operation Iraqi Freedom A Strategic assessment Essay -- essays resear Operation Iraqi Freedom A Strategic AssessmentThis Ill admit was a very interesting book that looked at what could have really caused the Iraq war and whether we really had to go to war. The book talks about the flaws with the reasons that Bush proposed for going to war with Iraq and why we havent had a fuller victory yet. The book basically goes into details about the four observations that arise f rom examining certain aspects of the war and afterwards. In the next few pages Ill be summarizing the book then stating my analysis and opinions about ideas presented in the book. Veteran defense analyst and AEI resident fellow Thomas Donnelly wants to know the answers to the questions behind Operation Iraqi Freedom. He states that More than a year after President George W. Bush declared mission accomplished in the invasion of Iraq, a fuller victory is yet to be won. This is in part, because a fuller understanding of the war itself remains elusive. This elusiveness is the biggest mystery of the war and because of it four key observations have emerged. Also these observations emerge after an examination of the conventional invasion of Iraq, the resulting counterinsurgency campaign and their broader significance for the global war on terrorism.Its pretty much impossible to know Americas decision about Saddam Hussein, if you dont understand American policy in the Middle East-- from sup porting him in power after the Islamist revolution in Iran, leaving him in power after the Gulf War, to removing him from power after the September 11 attacks, and, most crucially, replacing him in power with an experiment in Arab democracy. Militant Islam has been at war with the U.S. for twenty five years, it wasnt until after Al Qaeda hit Americas heart, that the U.S. decided to wake up and take action. Therefore one of the main reasons for the war on Iraq was to strike terrorism and all involved at the roots. Bushs initial strategy of invading and a change of regime essentially became a complete removal of regime. According to Secretary of Defense Donald Rumsfeld getting rid of Saddam Hussein and his henchmen was comparatively easy taking into account that now they have to install a democratic and pluralistic form of Government after the people ... ...p I agree with the authors statement that the Pentagon did not fight a decisive war. It was done very rapidly, but I dont think that they took into account how long wed stay in Iraq after the war. Weve had more casualties in time after the war than we had in the war. The Pentagon didnt seem to realize just how hard it would be to restore order in Iraq after the war. The war itself was well planned out, but the hunt for Saddam Hussein and the restoration process was quite sloppy. The fact that were still in Iraq today and everyday soldiers are dying, just goes to show that were not going anywhere for a while.The author also stated that we would soon be out of Iraq if we kept going along the lines were going, I completely disagree with this statement, because Iraq is in a state of disorder. I think the actions we are taking right now will escalate into a bigger war which will not just include Iraq. After all Nostradamus who predicted the 2 World Wars also predicted a third World War that would take place in the Middle East. I dont believe in that stuff, but I do believe that this will escalate into something b igger.

john kerry :: essays research papers

Massachusetts Senator John Kerry was the second Democrat to enter the race, announcing on December 1, 2002. Going into 2004, he was not considered a front-runner but came back to win the Iowa caucuses and almost every primary and caucus afterward, gathering enough delegates to be the Democratic nominee. His history includes a bachelors degree from Yale University in 1966 and a law degree from Boston College in 1976. His military service includes the Navy from 1966 to 1970 and the Naval Reserves from 1972 to 1978. He was first take Massachusetts lieutenant governor in 1982 until 1984. He was then elected as a U.S. senator in 1984, and he considered a presidential run in 2000. Kerry has his own unique position on many key issues, including national security, the environment and energy, and education just being a few.One issue that Kerry has talk about is our national security. Especially after September 11th, many people want a president who will be able to provide us with a safe pla ce to live. Kerry has many new plans that he will put into effect to do this. First, he backs letting the Patriot Act spill without congressional approval. He does not believe that this act will make Americans safer, but instead feels that it infringes on our rights as citizens. Also to protect our rights, he is against labeling U.S. citizens "opposition combatants". Next we need to be able to track and stop terrorists before they are able to strike. Many of the intelligence problems that allowed terrorists to slip into our country before 9/11 have not been addressed. Kerry will emend our ability to gather, analyze, and share information so we can track down and stop terrorists before they arouse us harm by setting up new organizations and reforming the ones in place already. We then need to protect our borders and shores. Today, our borders, our ports, and our airports are not as hard as they must be. Kerry will make our airports, seaports, and borders more secure witho ut intruding upon personal liberties by giving these areas the resources and training that they desperately need. Also to help improve the border situation, Kerry will speed the immigration process to help unite families and decrease the amount of illegal aliens crossing into the country. The hardening of vulnerable targets is also start out of his plan to protect Americans.

Bush and the Patriot Act: Declaring War on Our Rights? Essay -- Septem

Bush and the Patriot Act Declaring War on Our Rights? When I decided to write this essay, I knew without hesitation that I would write about Washingtons response to the terrorist attacks that struck New York and Washington. I did not realize how difficult such an undertaking would be, as I find myself in a somewhat an uncomfortable position. Forcing myself to confront the issues at hand pisseds deciding which freedoms are acceptable casualties in this war and for whom. To allow Attorney General Ashcroft to spend us into a new era of American justice that resembles McCarthyism or the internment of Japanese-Americans a half-century ago would be regrettable. I do not mean to imply that the US response should be weak to the contrary, I support an expansion of this effort into Iraq. Ive always had a passion for government, ours in particular. The difficulty comes from choosing how to pit that government, as it is our secular and modern way of life that is under attack. And though q uoting ancient Greek is clich, I find the rule of law to be reassuringly passion-free and just. My support for the ACLU stretches back ten years, which is considerable as I am only twenty years old. I also strongly support modify our law enforcement and intelligence agencies. The inability of the FBI, CIA, Justice Department, INS or NSC to detect the terrorist attacks before they were executed was grossly delinquent to borrow a phrase from The New York Times Maureen Dowd. This open frame in intelligence is even more shocking when the amount of money poured into national security annually is considered. That we need added protections in this time of national crisis is indisputable. However, the behavior in which we defend our wa... ...et military tribunals at my finger tips. septeti The White Houses justification has been a mere declaration that the principles of law on rules of evidence are impracticable. This elucidate of explanation is hardly adequate. The Bushies policies se em to be reverting to their trust us mantra. Congress needs to get the government back in check. Few congressmen give way yet to challenge any legislation tied to terrorism for fear of political consequences. I predict, however, that the political consequences suffered will be far greater for those who go along too afraid to speak out against the President, than for those who defend the Constitution. Sources i (Segev, NYTimes) ii (ACLU report) iii (NYTimes 10/26, B1). iv (Levy, WSJ, 11/27). v (NYTimes). vi (NYTimes 11/18. A1). vii (NYTimes 12/1, A1). viii (NYTimes 11/28, A25).

Comparing Henry Miller and Jack Kerouac Essay -- Authors Writers Big S

Comparing Henry moth miller and Jack KerouacI. IntroductionIt has never been an uncommon thing for one to retreat to nature in an onset to find ones self, and somewhat clich these days is the retreat to nature to find God. Hundreds of books, essays, seminars, and retreats devote themselves to helping one understand how to find enlightenment and better through connecting with nature. It is a phenomenon that transcends religious boundarieseveryone, from Buddhists to Christian Mystics to Quakers, seems to think that the key (or, at least, one of the keys) to enlightenment lies in nature. As one may suppose, this is not a new concept. Throughout literary history, there is a distinct trend of authors praising the virtues of nature, singing of the peace that it brings and the enlightening attributes of these places away from the noise and clutter of the cities. Shakespeare tells of finding tongues in trees, books in the running brooks, and sermons in stone(Shakespeare) William Wordswor th implores us to let nature be our teacher Goethe claims that there is rest and respite on the jalopy top and George Washington Carver admits that he tries commune with nature everyday. It seems that from Henry David Thoreau right down to contemporary authors, no generation or writing finish has been devoid of at least one prolific author who takes to nature in order to find the answers. Two such authors, searching forwell, searching for that trustworthy enlightenment and repose that can only be found in nature, were Henry Miller and Jack Kerouac. And despite the fact that Big Sur, California, is the chosen polish for revelation for both authors and that both authors are torn between the introspective qualities of being secluded, and the desire for connectedness to society, they were from (moderately) different lifestyles and backgrounds and viewed the revelations that nature bestowed to them individually quite differently. By contrasting the situations and temperaments of the two authors, one can begin to see why their experiences differed so greatly. II. Henry MillerHenry Miller, born in December of 1891, played out the majority of his childhood in Brooklyn (Henry Miller 1). He attended high school, but never finished college instead, he worked a variety of jobs that never lasted long, from driving a cab to working in a library (ibid.). In 1917, he ma... ...city (thus, they are very occupied with what is happening in their community.) This seems to be Millers salvation, while at the same time being Kerouacs downfall. Regardless of why it worked for one and not the other, it is evident that both sought-after(a) what so many today seek to connect themselves with God and to find peace by submersing themselves in nature. BibliographyBeat Page, The. Rooknet.com. 4 December 2004. Ferguson, Robert. Henry Miller A Life. New York W W Norton & Co Inc, 1993.Henry Miller. 1. Levity.com. 7 December 2004. Henry Miller. 2. Literary Kicks. 7 December 2004. Jack Keroua c. Literary Kicks. 4 December 2004. Kenedi, Aaron and John Miller, eds. Henry Miller-Big Sur. Where Inspiration Lives Writers, Artists, and Their Creative Places. Navato New World Library, 2003. Kerouac, Jack. Big Sur. New York Peguin Books, 1992. Miller, Henry. Big Sur and the Oranges of Hieronymus Bosch. New York New Direction produce Corporation, 1957. Shakespeare, William. As You Like It. 1623. Literature Online. Proquest Learning and Information Company. Maureen and Mike Mansfield Library, MT., 2 January 2005.

Positivism And The Real :: essays research papers

Positivism is a trend in bourgeois philosophy, which acknowledges the orthodoxy towards empirical knowledge of internal phenomena where metaphysics and theology are regarded as inadequate and imperfect systems of knowledge. Positivism, began to rise as the main intellectual movement during the second half of the 19th century in response to the inability of speculative philosophy, witch was indeed Romanticism.During the first half of 19th century, the Romanticism brought new views that helped the civilization of that time r all(prenominal) a higher(prenominal) level but it also brought the negative side effects. It brought the chaotic effect that people started in a extremely liberal way to threat the hearty order in the increasing dispute of 1847 to 1848 which was posed not just by revolutions but by the eruption of an insidious, continually growing, struggle of class against class. The imperceptive frugal thoughts, as those in France of Pierre-Joseph Proudhon, eloquent if incons istent writer, denounced the property classifying it as theft. The revolutions of 1848 lead the way for European thinkers to develop new visions for the way of thinking that brought to the idea of Positivism.Claude Henri de Saint-Simon, french socialist/philosopher, conceived the idea of a new science of society that would result in the economic and intellectual emancipation of man. Saint-Simon thought that the new idea must be a positive philosophy based on experience and science. Another Frenchman Auguste Comte, who is considered the founder of Positivism, was the first to introduce the term positivism. According to Comte, the new pictorial sciences indicated that a new social science should be built on observation and experience. Comte also described the human history as a three-staged chronology of progress, with individually stage having a different social organization based on the social environment of the time, with action based on different principles at each stage. Thos e were the theological systemal stage, metaphysical stage and at last the positive era.After its birth in France, positivism continued to spread to England where it obtained a new and remediate form. In fact, it was in England that the biggest positivist arose. James Stuart Mill, a writer on economy, was one of the main figures in English positivism. In his largely influential placement of Logic (1843) Mill introduced the logical positivism that declared all discoveries of truth not self-evident consist of inductions and the interpretation of inductions. Mills theory of logic is based on the laws association.

Afternoons by Philip Larkin Essay -- English Literature

Afternoons by Philip Larkin.A poetry which reflects on the subject of marriage is Afternoons byPhilip Larkin. The poem deals with Larkins view on little driveswatching their kids playing in a playground and on this he concludesthat marrying young and having children young, lead to the motherslosing their identity and destiny. The techniques used by the poetsuch as theme, imagery and tone deepened my under stand up of theissue.The structure of the poem is simple there are three stanzas witheight lines in each. However, unlike e actually other poem by Larkin thislayout has no direct meaning. The lines are unrhymed. The first stanzadeals with Larkins rather cynical view of marriage and deals with theidea that the young mothers are isolated. Larkins brilliant use of manner of speaking emphasis the recurring theme of emptiness within the youngmothers and how regimented their lives have become In the hollows ofafternoons and young mothers assemble. In the second stanza Larkinmoves from the general view into the individual and describes themother as belonging to a middle class background. Their husbands aredescribed as working in skilled trades and being behind them. Thehusbands are not literally standing behind the women but aremetaphorically. They provide support financially, emotionally andphycologically. On a closer inspection of the poem we realise Larkinhas taken an everyday item and made a universal message out ofit.The image of the mothers life being dull is further emphasised whenLarkin describes the Wedding Album being near the television. Thisimage suggests that the televsion is more(prenominal) of a central concern in thecouples lives rather than their marriage vows etc. ... ...heir identity and are dominated byresponsibility, they have lost control of what is in truth their own.something is pushing them to the side of their lives.The poem Afternoons by Philip Larkin made me think considerablyabout having children young especially at my age, 17. The idea thatLarkin portrays, that young parents, in particular(a) young mothers losecontrol of their lives as soon as they have a child. Personally Ibelieve that Larkins message is made more effectual and memorablebecause he tells it in a very simplistic manner in which the readercan clearly understand. However, Larkin likes the reader to bechallenged and tells his ideas via a very implicit manner. His use oftheme, imagery and tone deepened my understanding of the issue and Ibelieve the poem provides a great thinking point to any youngteenagers considering having children.

Ethical problems Essay

What is ethics?The most common way of defining ethics they ar norms for conduct that distinguish between or acceptable or unacceptable behavior. (http//www.apa.org/ethics/)Most sight learn ethical norms at home, in school, in church, or in other social settings.Human rights The basic rights and freedoms, to which all human beingss are entitled, often held to include the right to life and liberty, freedom of thought and expression, and comparison before the law.I would like to talk to you about privacy and confidentiality. Privacy the quality or condition of being secluded from the presence or get wind of others. (http//www.answers.com/topic ) Confidentiality Containing study whose unauthorized disclosure could be injurious to either or both parties.Not all the ethical issues have clear answers roughly hinge on researchers judgment and scruples.Need for respect.Privacy and confidentiality should be fairly self explanatory. We need to be sensible as health check practitioners a nd respect the need for the protection of in-person privacy in data, and need to facilitate admission fee to data for research purposes. Respect The state of being regarded with find or esteem. Respect has great importance in everyday life, as children we are taught (one hopes) to respect our parents, other peoples feelings and rights.Dramatic events of World contend II.Respect for patients as individuals prior to, during and after the research is one of the key issues of dramatic and horrifying events of World War II and the Nuremberg military tribunals highlight the debasing and inhuman consequences of research without respect for the individual.History When dignity was taken away from people.History has played a large factor in the way people are treated and respected in present day. One particular incident is the Nuremberg military tribunals which played a major part in how human research is viewed concerning peoples rights. This code was formed in 1947 and still plays a bi g roll in research today. (Genocide. First relating to the Holocaust. It was not listed as a aversion in the Nuremberg courts charter, but after pressure from Raphael Lempkin the scholar who had actually coined the term genocide prosecutors included it in indictments against some of the major Nazis on trial, and their closing remarks. http//iwpr.net/pdf/ account statementing_justice_p1_w.pdf ).This was one scenario that took away, the rights and dignity of human beings. Another example of history that has disrespected human kind, was UNIT 731, this was biological warfare research on humans by the Japanese army. It is events like these that have shaped how ethics have come about in todays society.Making decisions that wouldnt be damaging.Hows peoples respect and dignity protected today? What if during the course of research, an investigator notices that a person seems to have a learning disability or some other treatable condition? The decision to portion this culture with guardia ns or other services that could help shouldnt be made lightly, since sharing datarmation of uncertain validity may create damaging misconceptions about that person. On the other hand researchers need to k without delay and inform participants of their legal responsibility to report abuse or neglect or any other illegal activity of which they become aware (Papalia, Olds, Feldman Human Development p.56).Privacy questions are as well as raised when employers expand the depth of their searches, sometimes including psychological, polygraph and even medical record checks. The privacy of medical records is of growing concern. Our medical history contains extremely sensitive information, and access to it should therefore be limited. However insurance providers, researchers, have an interest in obtaining and using our information.Example from national nine news.There was a story on the news about how private our own(prenominal) details kindle be? (http/aca.ninemsn.com.au/article, Fri 07 /07/06). Victorian MP Anna Bourke says there are numerous ways in which our personal information is traded. There are cases of doctors giving out patient information to drug companies, private schools selling off old student lists, it goes on and on. counterbalance Centerlink has been caught out passing on personal information. You dont realize how often you give away your details, she says. We all value our individual personal privacy, trouble is many other people put a price on it to making your personal affairs their business, information that you think is confidential now been bought and sold without your knowledge and without your consent.In one case, being investigated by the Privacy Commission, data was outsourced to and Indian Phone Company called Bricks and Click. Somehow that information ended up on the black market- the names, addresses, drivers license numbers and even Medicare numbers of 1000 Australians. The challenge is to create policy or legislation that can balanc e the legitimate needs of health care and insurance providers with individual rights to privacy.The liking of privacy is ancient.The idea that medical records should be kept private is ancient, expiration back to Hippocratic Oath. The oath stated, whatever, in connection with my professional practice or not in connection with it, I see or hear, in the life of men, which ought not to be spoken of abroad, I will not divulge, as reckoning that all such should be kept secret.http//www.srcd.org/ethicalstandards.htmlThis idea has become one of the keystones of medical ethics doctors should not reveal confidential information about their patients.However, there are certain times when it appropriate to share medical information. In todays medical world, it is common for a person to havemultiple doctors, and to seek treatment from specialists. If medical records are not readily available to doctors, than the patients care ultimately suffers, as information about past treatments and conditi ons could be unavailable.Some questions remain though, how much information should an insurer be privy to? Should they be allowed to check and individuals genetic record? Should they know if an individual has ever taken an HIV/ back up test? How really available should our medical information be, and what steps should be taken to protect it? These important questions are currently unanswered.QuestionsWhy are there so many ethical disputes and issues in our society?How would you feel if your privacy was invaded and information spread around to people who we didnt want to have that info?ReferencesAustralian Institute of health and Welfare (2002). Australias health 2002. Canberra AIHW.Barnsteiner, J., & Prevost, S. (2002). How to implement evidence based practice. Reflections in Nursing Leadership, 28 (2), 18-21.Draper G, Turrell G, & Oldenburg B (2004). Health inequalities in Australia Mortality. Health Inequalities Monitoring Series No 1. Canberra Queensland University of Technology and the Australian Institute of Health and Welfare.Hamric, A. B., Spross, J.A., Hanson, C.M., (2005) Advanced Practice Nursing. An Interactive Approach (3d ed.). Elsevier Saunders.Lynch, J. W. & Kaplan, G. (2000). socioeconomic position. In Berkman, L.F. & Kawachi, I (Eds) Social epidemiology, (pp13-35) New York Oxford University Press.Papalia, D.E., Wenkos Olds, S., Feldman, R., (2004) Human Development (9th ed.). Boston McGraw Hill.Polit, D. F., Beck, C.T., & Hungler, B.P. (2001) Essentials of NursingResearch (5th ed.). Philadelphia Lippincott Williams & Wilkins.

Qualities That Are Important for a Successful Teacher

1. exacts the course interesting 2. teaches good pronunciation 3. explains clearly 4. speaks good English 5. shows twin interest in all(prenominal) schoolchilds 6. encourages student participation 7. shows great patience. One of the most important aspects of a successful take oning environment is the rapport a teacher has with her students. Establishing this rapport is probably sensation of the hardest things to teach, as it very much depends on individual personality and teaching style, but with some effort fucking be the key to success in oral communication learning.Working with children for example is a very demanding job as it requires a lot of patience and creativity. Being indefatigable and full of ideas and the children egg ond throughout classes isnt needfully easy especially when English is not their mothers tongue. I also use the whiteboard to highlight the topics we atomic number 18 discussing and end up brainstorming our entire class thereafter. Although havin g verbalise that, i think its very important to be patient (which i must admit can be nerve wrecking) and encourage the kids to speak up. nearly of them are either very shy or worried that they may be judged incorrectly.I normally tell my elfin ones that it doesnt matter if they make a mistake, as long at theyre trying and practise makes perfect. I find pop up quizzes and challenges seem to encourage them all the more. Funny enough, the competition amongst one another, seems to motivate them to focus more. Outgoing Working abroad in some cases can be painfully lonely, especially if you are working in somewhere isolated, or in a country where the language is very different to our own. Adaptable You might be immersed in a totally different culture unconditional attitude The tight a teacher through anything without negavatively impacting students.High expectations Letting students achieve your level of expectations thereby gfiving them a pressurize in confidence which give facil itate students learn and achieve more. Consistency and reasonablyness A consistent teacher is the same person on a daily basis and a fair teacher treats her students equally. Flexibility A flexible attitude is important for your stdents who expect you to be in charge and keep of any situation. Lesson plans Well prepared and organized. effectual communication/listening by developing a friendly but structured base with your students and make them timber connected to you, is all the more merrier.They will be content as they will feel more confident to speak up as they get along you have met them half way and are actually listening to them. Positive attitude, good problem solving skills and monitoring student progress is essential. Being fervid about teaching and learning is live in being a successful teacher Self-evaluation and reflection are also vital in creating a successful language learning environment. I find it very helpful to evaluate each lesson on completion, both the good and bad points of the lesson. By doing this we learn by our mistakes and improve on our success.In a monolingual class I think its a great idea to try to learn your students language, at least at a primary level. Learning their language and an understanding of language acquisition make their difficulties (especially in pronunciation) easier to identify. Additionally, talking about your own language learning experiences will encourage the students and make you more credible. In the language classroom, tying grammar to real-life settings will help the students see the use of the structure and help them to ring what theyve learnt. Theyll be inspired to learn if you submit real-life examples and use authentic materials.Qualities That Are Important for a Successful Teacher1. makes the course interesting 2. teaches good pronunciation 3. explains clearly 4. speaks good English 5. shows equal interest in all students 6. encourages student participation 7. shows great patience. One o f the most important aspects of a successful learning environment is the rapport a teacher has with her students. Establishing this rapport is probably one of the hardest things to teach, as it very much depends on individual personality and teaching style, but with some effort can be the key to success in language learning.Working with children for example is a very demanding job as it requires a lot of patience and creativity. Being energetic and full of ideas and the children motivated throughout classes isnt necessarily easy especially when English is not their mothers tongue. I also use the whiteboard to highlight the topics we are discussing and end up brainstorming our entire class thereafter. Although having said that, i think its very important to be patient (which i must admit can be nerve wrecking) and encourage the kids to speak up. Some of them are either very shy or worried that they may be judged incorrectly.I normally tell my little ones that it doesnt matter if they make a mistake, as long at theyre trying and practise makes perfect. I find pop up quizzes and challenges seem to encourage them all the more. Funny enough, the competition amongst one another, seems to motivate them to focus more. Outgoing Working abroad in some cases can be painfully lonely, especially if you are working in somewhere isolated, or in a country where the language is very different to our own. Adaptable You might be immersed in a totally different culture Positive attitude The tight a teacher through anything without negavatively impacting students.High expectations Letting students achieve your level of expectations thereby gfiving them a boost in confidence which will help students learn and achieve more. Consistency and fairness A consistent teacher is the same person on a daily basis and a fair teacher treats her students equally. Flexibility A flexible attitude is important for your stdents who expect you to be in charge and control of any situation. Lesson pla ns Well prepared and organized. Effective communication/listening by developing a friendly but structured base with your students and make them feel connected to you, is all the more merrier.They will be content as they will feel more confident to speak up as they know you have met them half way and are actually listening to them. Positive attitude, good problem solving skills and monitoring student progress is essential. Being passionate about teaching and learning is vital in being a successful teacher Self-evaluation and reflection are also vital in creating a successful language learning environment. I find it very helpful to evaluate each lesson on completion, both the good and bad points of the lesson. By doing this we learn by our mistakes and improve on our success.In a monolingual class I think its a great idea to try to learn your students language, at least at a basic level. Learning their language and an understanding of language acquisition make their difficulties (espe cially in pronunciation) easier to identify. Additionally, talking about your own language learning experiences will encourage the students and make you more credible. In the language classroom, tying grammar to real-life settings will help the students see the use of the structure and help them to remember what theyve learnt. Theyll be inspired to learn if you provide real-life examples and use authentic materials.

Formula One Constructors -Strategic Management

In this paper i bequeath analyse and evaluate competetivenes of Formula mavin Motorsport indus judge and its dynamic characterictisc influenced by external and internal factors to critically understand and explore strategic management thoery of sustained competetive advantege and its signifi bumt importance in recount of carrier succes of any Formula one constructors .I will try to clerly identify external and internal issues and changes , affecting (facing ) machinatement of sustainable competetive emolument inside formula One Teams , by presenting and demonstrating appropierate strategic management frameworks and approches . F1 industry its one of the well-nigh competetive and dynamic popular motorsport and specialist melodic phrase worth E 350 billion to E400 billion(A. T Kearney Zygband et, 2011) ,within which many squads , effectivelly compete with each other in innovation and constructing bolids prototypes to turn over succes and survival and competetive advantege a gaisnt other rivals .There is significat questions frustrating F1 constructors since decades , regarding to how most effeectively and efficientyly make competetive advantege for thier team ups to go past and step ahead of other competitors in industry and how to achieve sustainable competetive advantege for federal agency in numbers of dates . This essay will be devided on four dower in which first part will give brief over assure some Formula one Industry, and then i will demonstrate theories related to sustiable comepetetive advantege with reflection to achievement of the success in the Formula One motorsport .In the Next part of this paper i will critically eveluate generic model and strategic capabilities ground on resource based view and fellowship based view of the startegy which requires constant reference to the resources and knowledge of competitors to achieve competitve advantege . In this section i will tenseness on the Williams s team during thier dominance and technological reveloution in mid of 1990, where also i will provide my own point of view of why they didnet keep thier dominance and what they could do better at this while to sustain thier sucess futher .This is industry is powerfully competetive and is perceived as truly dynamic and very difficult to sustain at the leaders position for numbers of gruntle which is proved by the fact that since the start of of the World Championship (1950) tho two F1 constructors won the Chapionship consecuitevely more than four times MCl atomic number 18n(1988-1291) and Ferrari (1999-2004). In the end i will write my opinion of which team has created the go around source of the competetive advantege and also finally i will draw conclusion based on my analysys and my findings obtained passim analysing of this case .Formula one Motorsport became one of the most popular and technologicaly innovative motorsport and sport TV event around the manhood which enjoyed the third highest audience in t he world staright after Olimopics and World cup soocer . Unfortunately being fromula One constructor requires to generate sponsor revenues through increasignly sophiticated marketing strategies and also need to design , develop manufacture and be given open wheel signle seat racecar.This is extremly expensive and requires huge amount of funds from sponsors and stakholders which be essentila to create competetive advantage againts key marekt competitors by implemeting vernal revolutionary technology innovation into their bolids much(prenominal)a as the most powerful and reilable engines with innovative design of the chasis with all aerodymanims . in 2008 the top 3 teams were Ferrari , Mclaren and Williams cvbvd ciag dalszy ,. t is non only an season motorsport event its a strong and competetive individual industry within which F1 constructors are business make-ups competing with each other for the survival and the success in the each single F1 season . its seen to to be very s imply enough to achieve sustained competetive advantege and succeed in in this indystry while having the best car ,the best driver , the best supporting team and all supported by finanse from sposnsors.Unfortunaterly it does not so simple as not many F1 constructor up to date were not able to manage and linked all available all stretegic capabilieties based on resources and competence to work effectively together to achieve sustained competetive advantege in long term . such as 3 or 4 year or more . Todays strongly competetive and dynamic business environmnet requires from all organsiation and companies to seek developments of their susiable competetive advantege which enables then to stay attractive and innovative for the market and survive in competiton with their competitors .According to Alderson (1965) firms should strive for unique characteristics in order to distinguish themselves from competitors in the eyes of the consumer for a long period of time that is, sustainable fre e-enterprise(a) advantage. Sustainable competitive advantage is the readiness to offer superior customer harbor on an enduring or consistent basis, a situation in which competitors are unable to easily imitate the firm? capacity for value origin (Collis and Montgomery, 1995). According to Barney (1991), sustainable competitive advantage arises when the firm? s resources are valuable and the resources help the firm create valuable products and services, they are rare and competitors washbowl not get acces to them, inimitable competitors cannot easily replicate them and appropriate when the firm owns them and can exploit them . .36 KCA JOURNAL OF BUSINESS MANAGEMENT VOL. , ISSUE 1 (2009). The competetive advantege of an organisation such as Formula One construcotors is likely to be based on strategivc capabilities that are valuable and contribute to its long -term survival or competetive advantage . There are two main components of strategic capabilities resources and competence(k siazka kopiowana)Resources are the asstes that organisation have or can call upon and competence are the ways those assets are used or deployed effectively.In this case of formula one constructores resouresec are machinces ,patents ,computer systems , managers , engenires and deisgners as resources are all assets controlled and possessed by the firm (Barney, 1991) and competences are productivity ,organisational values, managerial competencies, organisational structure, litigate and technology ,knowldege flexibility and experance ,skills as a core competencies according to Prahalad and Hamel (1990) and which are the collective knowledge about how to coordinate the business.Unfortynately efficiency and effectiveness of sensual resources or financial resources or the people in F1 team depend not just on their existence by on the system and cropes by which they are managed ,its depend of reletaioshiops and cooperation of the people in the team thier adaptability, thier innovatory ca picity and and thier experciance and learnbing about what works well what does not which and develop core competencies within the firm or team .Core competences are crucial as they linked set of skills ,activities and recourses that togehter deliver value, diametriciate business from its competitors . To core competences of teams competing in F1 we may include effective communication between the constructors and the driver, ability to negotiate sponsorships, leaders and motivating abilities of CEOs, efficient use of the budget and royalties, skills, knowledge and experience of the team as a whole. According to Teece (Teece, et al. 1997) firms capabilities needed for effective operations ill not support companys superior performance. Strategic capabilities of the firm or in this case F1 courtructors team can not be static they need to dynamic and change ,renew and recreate to meet the needs of the changing environmnet where Formula one Industry is most technologically developed and competretive motorsprort industry . Dynamic capabilities confirms that in order to remain competitive company must possess the competence to renew and adjust their strategic capabilities to ensnarl effectively and efficiently in changing environment.As It is significant for F1 team to work on design and development of both engine and car chassis on everyday changing basis, to maintained existing but also retain new sponsors which are crucial for any F1 team , to continuingly motivate and also infix the new talents. These knowledge resources and capabilities, resulting from learning moldes implies an improvement in response capacity through a broader understanding of the dynamic and competetive environment (Dodgson, 1993 Sinkula, 1994).The organizational learning process such as in F1constructors Team helps tem to discover why problems are seen in a one dimensional frame work posing questions of the up-to-date systems and challenging paradoxes as they occur (Murray and Donegan, 2003) . We believe that the careful study of how capabilities and competition mutually influence each other could be one of the next considerable opportunities for the dramaturgy of strategy research. Henderson and Mitchell, introduction to the Summer 1997 Special Issue Organization and Competitive Interactions of the Strategic Management Journal. The issue of firm performance and what startegic approch they should select to achieve sutainale competetive advantege has been disccuesed for decades and encompasses most other questions that have been raised in the field, as for instance, why firms differ, how they behave, how they choose strategies and how they are managed (Porter,1991) (Ansoff, 1976). n this case on that point are two different startegic approches are presented the positioning approach and the resource based view . In itiated in the mid-1980s by Wernerfelt (1984), Rumelt (1984) and Barney (1986), the resource-based view (RBV) has since become one of the dominant c ontemporary approaches to the abstract of sustained competitive advantage. A central premise of the resource-based view is that firms compete on the basis of their resources and capabilities (Peteraf and Bergen, 2003). Resource based view theories suggest that in order to take the part of F1 race the team must retain palpable resources such as highly qualified technical staff which would include race engineers, designers, aerodynamicist, composite expert, system specialist, but also CEO, budget, sponsorship and also the driver as the core competent resource inluencing succes of the team .The positioniong approch for business says that the best way to augur the future is to create it, and companies are often able to position themselves in ways which set and exploit the basis of competition to their advantage. The positioning approach is strongly linked with Porter strategic view , who argues that in order to achieve superior performance company must to understand the structure of t he industry, in which it operates.This will allow the firm to adjust their strategy and exploit the underlying economic factors within the industry even better than their competitors do which might allow to outperform them . From other point of view of (Barney, 1991, Rumelt, 1984) this approch is criticised , as it assumes that all businesses operates on an equal organisational field. As Formula one industry is quite closed industry , creates field of constant formal or imformal shareing of common technoligies innovations , regulationa as also tacticts and stategic approches .According to Porter (1985) attractiveness of the sector can be defined by the implementation of the pentad forces model. Implication of this model to F1 motorsport industry presents that this industry is very difficult to enter industry with the low threat of new entrants due to high start-up costs and investments , there is quite low bargain power of customers due considerable number of viewers, power of supp liers is not really strong and very low train of dominance substitute within industry but with very strong competetive high intensity of rivalry .F1 has passed trough maturity stage around 1970-1980s, an this demonstrat that the major players are in industry for good while what makes them well experiance and determined to achive competetive advantege agaist other top F1 constructors . And this raises the question what can be done to obtain and sustain competitive advantage in such environment? According to the positioning approach business can gain competitive advantage either through cost leadership or product differentiation (Porter, 1979).A cost leadership strategy requires that a business define the source of cost advantage, which allows it to sell its products and services cheaper than rivals. eminence strategy on the other hand concentrates mostly on developing the product which will differ from those manufactured by a businesss competitors. within this type of industry suc ha s Formula one motorsport there is no aplication for cost leadership stertegy as F1 constructor are focused on winning championships not looking at spending cost alomst at all .Formula one Teams using differentiation strategy which is enebling them to used thier avaiable resources in most innovative and attriactive way to achieve competetive advantege which something proved that this is still not enough to suceeddd in the longer term as all F1 constructors are strongly focus on differrttinagn and constant innovating of their teams agaisnt oders competiotrs .Another singnisicant external factor incluencing sucess of any constructors team are shifts anbd changes in environmnt which can suddenly change the value and importance of particular resoures and this is primeval to understand and predict this before other to sustain advantege and this is what Williams constructors team has done in mid of 1990s. Williams team presents technological revolution in mid of 1990 by focusing on eng erring aspetc which enables them to use many of innovations developed by others teams .During the period 1992-1994 Williams cars won 27 out of 48races and they secured F1 consctrucor title for there years and they won race championship in 1992 aand 1993 . By both Frank Williams and Patrick Head designs which were even more functional and innovative than this used in competitiors teams ,they makes thier bolides both very unwavering and reliable. The car development process was always top priority for Mr . Willinams and Patrick Head where importance of drivers took second less important place in their management of competetive advantege .Unfortunately they didnet realized importance of the good test driver usage which who could help technicain to define and solve the probllems with the car to developed thier deisgn and set up evnen more effectively . briny a source of competitive advantage for Wiilliam team was thier technical excellence created by William and Head and attention i n building relationships with thier engine supplier Renault which was very valuable due to human and finacnial resources invested into the project.Most importnat for Williamss team was to gain a constructor leadership, by the development of innovative combination of engine and the car chassis. Thier tell apart strategy which focused on the deelopment process of engine and the boilids become also a base of the sustainable competitive advantage where driver was perceived as less important movable resources as they do not belive putting milions in to driver is nessersary , since the development of outstanding bolide . Frank williams and his masculino approch unfortunateky was interdictly effecting drivers relationships within thier F1 team .Actually Williams team dominance in mid 1990 was also resulted of many other internal and external factors such as innovative development of thier competitors such as ground effect and active suspension developed by Lotus , carbon-composite monoco que developed by McLaren and and semi automatic gearbox developed by Ferrari . Close business relations with Renault and priceless long-lasting relationship between Patrick Head and Frank Williams. Frank strategy was successful only for three season in constructors championship, longer due to series of negative events occurring between 1994 and 1995 .Williams team the best driver Ayrton Senna, died in the tragic accident during a San Marino Grand Prix in Imola in 1194. This accident shekad with whole Formula one industry as A. Senna was the most talented driver in F1. After year In 1995 Renault, stubborn to start manufacture, the engines as well for Benetton team. Furthermore one of Williams ex designers helped Benetton with car development, in which many technological innovations used by Williams in thier boilids influencing slow process of loosing competetive advantege of their tea . Another External factor which imacpt on fuutere ledarship of williams team was that M.Schumacher joined Benneton team . Thankfully for Williams, Schumacher shortly moved to less competitive Ferrari, giving Williams team a clear way for gaining their sustain competetive advantege lost. Frank strategy was successful only for three season in constructors championship, longer due to series of negative events occurring between 1994 and 1995 . Williams team the best driver Ayrton Senna, died in the tragic accident during a San Marino Grand Prix in Imola in 1194. This accident shekad with whole Formula one industry as A. Senna was the most talented driver in F1.After year In 1995 Renault, decided to start manufacture, the engines as well for Benetton team. Furthermore one of Williams ex designers helped Benetton with car development, in which many technological innovations used by Williams in thier boilids influencing slow process of loosing competetive advantege of their tea . Another External factor which imacpt on fuutere ledarship of williams team was that M. Schumacher joined Ben neton team . Thankfully for Williams, Schumacher shortly moved to less competitive Ferrari, giving Williams team a clear way for gaining their sustain competetive advantege lost.The critical elements which bear upon Williams losss of sustainable competitive advantage after mid of 1990 were based of their priority focus on developments of engerering resources to win constructors championship , and laack of startegic management of thier capabilieteis and ability to linked then to each other to achieve superrior performance avoinding crating disadvantege threshold capabilities. I am of the opinion that in some way it created disadvantage for the team. Previously mentions Knowledge based view mentioned confirmed how important or even most important are human resources and the ability to share gathered information. nfortynatek within Williams F1 team this approcha was not really respected especially in relation to the role of the dirver and thier proffesional knowledge that they possese d even if they changed each season . Aityan (2012) described that to expect a high level of loyalty from the employee, the organisation should show similar or even higher level of loyalty to them where in Williams team , Patrics Head together with Franks autocratic leadership style to drivers does not practice that at all and was also blocking flow of valuable information between departments . hats why drivers were leaving after one season (e. g. Mansel, Prost). I i have described Formula one indusrty as closed industry with low probabiolity of new entrants FranK did NOT accomplished that by this management approch he was disadbventing his team by letting drivers and even engeneires share their knowlded and concepts obtiane in williams team with other competitor teams . According to Pickett (2004) when people leave, their knowledge also does. . Tymon et al. 2010) found that the key predictors of employees intention to leave are satisfaction with and pride in the organization and pe rception of it being socially responsible. Williamss management to secure their competitive advantage should have a better developed career developemnt program for their key employees where they should be empowerd in decision makin process within the team and and drivers should be respect and not treated as the recruits . The best teamFerrari would not be able to achieve the succes even with this all tangible resources without proper and effective management strtegies allow all this available resources to be linked together and effiently Ferrari apooitned new boos who was twenty five year old, connected to orderliness owners, lawyer Luca di Montezemolo perceived as young and not necessary familiar with the industry surprisingly he appeared to be a perfect fit for the role due to his managerial skills and ability to put the order into day to day operations.At the same time new technical director Mauro Forghieri and a new leading driver Niki Lauda were appointed. Ferrari constructor s team with thier autocratic style and thier respect for the importance of human resoursec in any developmnets precess proved to crrate and sustain the best source of competetive advatege by linkeages all tangible and in tangible resourses working together in appropiete manner wirh great copoeration of the key members of the team within the team .

Environmental problems Essay

There are numerous environmental problems facing our planet at the moment. Economic internationalisation is causing destruction of rainforests in South America while boring a hole through the ozone layer, globose warming occurs because of the increased emissions by transport and industries, melting of polar ice-caps is ill low-lying coastal areas, damage of marine resources through overfishing is taking place, acid rain and pollution of soil and groundwater resources results from using chemicals and artificial fertilisers to boost crop output, incidence of hurricanes and other natural disasters is increasing.There is little consensus within both academic and lay circles as to whether the nature is able to cope with the environmental problems itself. In my opinion, ecosystems look at a great potential of restoring the state of natural balance however, the devastating influence of the humankind has significantly undermined this ability. At the dawn of the 21st century, environment al problems are looming large, and many processes are already irreversible.For instance, species that became extinct due to mans activity could have been essential elements of certain food chains and habitants. The frequency of big natural calamities, especially in the places that have been for a long time considered relatively safe, is a telling manifestation of the inability of nature to sustain its equilibrate state. Yet the film argues that today is exactly the day when the humanity can redeem its attitude to nature and prevent a global catastrophe.Therefore, the need for a different approach to the relations between the mankind and environment is necessary. It is imperative to carry on conservation and purification activities coupled with a persistent driving by both businesses and individuals to reduce (and, under the dream scenario, to stop) their environmentally damaging activities. Both individuals and corporations can make a considerable contribution to stopping (or at least slowing down) the degradation of the environment.In fact, many individuals seldom realize how their consumption patters are contributing to the aggravation of the situation. The culture of consumerism that constitutes the underlying philosophy of the double-u fuels unnecessary overproduction reconsidering ones consumption pattern can be the first step on the long way of saving the Earth. As Hertsgaard (2000) argues, the adoption of Western consumerist lifestyle by developing nations poses great dangers and has to be stopped before it firmly catches on.Such an approach implies not only decrease in consumption of non-essential goods and services but also buying from companies that are k promptlyn to use environmentally-benign technologies in the process of production. The question as to who will gestate first, the Earth or the humans, is incorrect in its essence. Such thinking about the environment is the root cause of the imminent crisis. It is a fatal mistake to think that man is the king of nature. Indeed, our disconnection from the nature resulted in the great degree of alienation and ignorance.While human species is an inherent part of the Earths global ecosystems, men prefer to view themselves as outsiders, superior to other species. Such approach brought about the overexploitation of the Earths resources, considerable environmental damage, and global warming. As Hertsgaard (2000) argues, in many countries, like in Sudan, environmental problems are inherently and explicitly linked to survival through the supply of food and drink water.In China, pollution at factories equally harms humans and nature. The future of our planet in 50 years is solely dependent on the measures the humankind implements now to prevent the imminent crisis. Hertsgaard (2000) associates hopes with new environmentally friendly industries such as solar power. Given the changing attitudes towards environmental problems, growing awareness, and public policy inscription to bet terment of our natural habitat, the outlook for the Earth is not as grim as some doomsayers think.

Extemporaneous speech outline and speech with Cosplay as topic Essay

Specific Speech Purpose To sh atomic number 18 to my audience ab show up the cosplay scene in the Philippines and answer inquiries in their minds about cosplay. rumor Cosplays popularity growth is fast and there are big money of questions in the mind of nation about cosplay. Its meaning and reason varies from individual to person and there are negativities to it. IntroductionAttention footmark Cosplay. I bop a lot of you have in mind, what is it with cosplay? What do people get from corrosion costumes like this and cosplaying? Well, congratulations because today, I give you a mini-introduction to cosplaying which involves its meaning, reasons why we cosplay, and the negativities to it. Clarification Step The reason I chose this topic is that if I have anything to chat about which I know so much about, its cosplaying.Its nighthing that everyone knows I do and something Ill be confident enough to talk about. Now, if youll aim about the credibility of what Im going to say, Ive been cosplaying for 5 years and if thats not long enough to know a lot about cosplaying, I dont know what length will. As a proof, heres a compilation of my past cosplays since the year 2008 up to present. But before I move on, Id like to remind everyone that everything Im about to say is purely based on my own opinions, observations, and perspective. BodyI. The meaning of cosplay varies from person to person. Now, cosplay. What does it mean when you say cosplay? Well, the meaning of cosplay varies from person to person. Since the latest boom of cosplay , many people have had their own plan of what cosplay means. A. The literal meaning of cosplay is costume play.But, its literal meaning is costume play, thus the term cosplay. It is the process of acting out your character and showing to people who it is. This whitethornhap by posing, saying a few lines, doing a catwalk, and much more. Unfortunately, to those who are raw(a)ly exposed to the hobby, they define cosplay as simply as wearing a costume and thats it. Cosplay What they didnt know is that there is a term for that which cosplayers call costrip.So, there are common misconceptions about the difference betweencosplaying and costripping. In cosplay, since you act out the character, you do it in an stillt, competition, you join a contest, promote a booth, or program with a specific purpose. While costripping, basically from the volume costume + trip but not strip, you serious do it because you want to. When you go to a convention, you dont exactly have to join these competitions, you whitethorn opt to stick outside wearing a costume til some people may just want to take a picture of you. B. some others perceive cosplay as cost-play.Basically because it chiffonier be very costly and take up much of your money. A simple costume could range most 500php and those more intricate ones like these range around 20-30 thousand. Of course, that would include the labor and materials.C. People may do cosplay fo r a cause thus the term cause-play Lastly, some people thinks cosplayers cosplay for a cause thus they term it causeplay. Some events would use cosplay as their main attraction and use it to raise funds, or ask for donations for those that may need it.II. People have various reasons why they cosplay.Now, lets raise to answer some of those questions in mind. Why do people cosplay? What do they get from it? Well, here are the following reasons A. It is an outlet or a channel of self expression especially for otakus to show their love for an anime, game, or any(prenominal) or whoever they are trying to portray.First, it is an outlet or a channel of self expression especially for otakus to show their love for an anime, game, or whatever or whoever they are trying to portray. As for me, my love for anime started with the influence of my brother during our childhood which I carried on until I disc all overed the wonderful world of cosplay. By then, through cosplaying, I show my love for anime.B. Cosplaying gives them a sense of identity which in turn boosts up confidence and self-esteem. Second, cosplaying gives a sense of identity. Back in high prepare, and until now, Im known by my classmates and friends as the only one who cosplays in our class. Somehow it gives me the identity of hey, shes the cosplayer girl from this block and it becomes a sort of label to me. And sometimes, this label boost up my confidence and self esteem because of my uniqueness inthat way, knowing I can do stuffs people dont normally do.C. Cosplay gives fun and excitement to people, making it become a hobby for some. The third reason for cosplaying is that it gives fun and excitement to people, and some of them hold it a hobby. Back at my first exposure to a cosplay convention, I was amazed at how the characters that I was just watching at tv, are truly in front of me in real life, Im like Woooaaahh cool and so I became interested in cosplaying. Plus, when you sincerely like, or even l ove something, you real enjoy what youre doing and youre excited about it.D. Going to cosplay conventions or events becomes a form of relaxation and detox for them during their free time. The quaternary reason why some people cosplay or go to conventions is that it makes them feel relaxed, especially when theyre enjoying, and this somehow becomes their detox actvity during their free time. I mean, going out of those tiring school stuffs, or even work, because cosplay is not limited to teenagers only, and rather than staying home, they unstress themselves by going to events.E. The community serves as a way to meet new people, friends, or that special someone. Fifth reason, it serves as a way to meet a lot of new people or friends, and sometimes, that special someone. This here, is loki heart, she has been cosplaying over 8 years now and she met her boyfriend through an online game and cosplay convention. Now, theyre married. Who knows? Maybe you could meet your special someone thro ugh cosplaying too.F. Some people cosplay for the lever they aim or for the benefit of it like as a source of income or for promotion, and sometimes, just forced to. As of now, I dont really cosplay anymore as a hobby. After several years of cosplaying, events began to seem all the same and boring to me plus I became busy at school works so I dont really find that much time to cosplay anymore.Some people see me at conventions but thats only because its my part time job wherein I promote the online game Dragon Nest through cosplaying. Having rakets like this or having your costumes rented out can be a good source of income or help for my financial needs as a student. Plusit feels fulfilling since I dont really ask money from my parents anymore for small expenses I can handle, in turn, I help them in that way, and also, myself.There are many negative sides to cosplaying or its community. But, If you think cosplaying is all fun and stuff, well youre all wrong because there are negativ e sides to it too. A. A lot of people get criticized or bashed, especially when they act or touch weird. The main negativity to it is that a lot of people get criticized or bashed, especially when they act or look weird. People just always have something to say about other people. Some would criticize your costume for not being accurate, that it doesnt fit you, laugh at you because you look stupid, or just basically because they hate you.Some would bash you because you cosplay a character you dont know anything about. And some just, thinks youre weird because its all something new or different for them. I dhad this experience once back in high school when my teacher sawing machine me and told me in the exact manner I am going to do it now, adrish, ang weird mo, then im like, uuhh ok is that a acclaim or not?, but thank u XDB. Issues are everywhere, especially when youre famous.Next negativity is that issues are everywhere, especially when youre famous. Here are pictures of peopl e who have one thing in common. Theyre famous, and often constantly given issues maybe because others are insecure about them or just couldnt stand their presence.C. Parents and some others think its a waste of money, time, and energy. Third, One thing about parents, they want whats best for their children. And that is in call of studies or things they perceive as good. Other hobbies as costly as cosplaying would look like a waste of money and time to them, thinking that children turn over their time to studies rather than these.D. There are people who will try to take advantage of you.Lastly, there are always people who will try to take advantage of you. One thing female cosplayers would always be warned about are those pervert photographers who try to get the most out of you. If you know what I mean. Or people who would try to ask to take a pic with you, just to get the opportunity to hold you on the side, sometimes at the butt, or suddenly hugyou. Of course, you just have to be mindful and alert to these, and of course, speak out when you are being harassed.ConclusionSummary Step Anyone can cosplay if they want to. You just have to put in mind the reason you are cosplaying or why you want to and stick to it.

Relevance Of Kant’s Ideas In Today’s Modern World

In his Foundations of the Metaphysics of Morals, Kant formulated his theory of the Universal Law, which states that a person must act match to the maxim that he or she can leave to become a universal law. Simply put, that maxim behind ones behavior must be a principle that any a nonher(prenominal) individual can apply, something that one can rationally go out that everyone adopt (Van der Linden). Under this Kantian law, the very nonion of harming ones future self-importance becomes a preposterous, if not criminal, idea because one cannot obviously will everybody to follow suit.The believe that in a government working its way towards the equality of its citizens. Freedom, for Kant, is obtained by dint of a universal theory of right. Morality is at the center of Kants independence and this is crucial in forming a government. John got his freedom, through and through murdering the tyrant. And in this case, the freedom and the rights of the rich man, tyrant as he is, was stepped u pon proving the unrighteousness of the action. Kant values the sense of freedom in relation to reason. If man is fated or causally determined, accordingly it is pointless for freedom to exist as man has already a determined course of actions.John earned the trust of the people by recognizing the universal will of the community, or what is known as the peoples will. Acknowledging the general will creates the laws of the society. These laws, however, should be grounded by the good of the people. Only with the consent of the people will the laws and, ultimately, the government will turn to be legitimate. Kant defines the ideal government in such a way that morality is at the center of it. And with this notion, the actions of John were not justifiable.Johns government started out with a wrong foot, his concealment of the murder of the tyrant. Although this brought to the highest degree the freedom of the people, the method of doing so was immoral in Kants views. This is the kind of s ociety that is ideally set up. The theme of Kants moral philosophy is on how people deserve to be happy and not bliss in itself. This is prevalent in the teachings of John gave away the tyrants wealth to the people because they deserve to be happy. The morality of mans actions does not depend on the outcome of the actions.However, we can control the reason behind the action. The morality then rests upon the motivation behind the action. But a motivation of a positive goal, such as making people happy or benefiting the people the same way as John did, is not the right motive, according to Kant. No outcome, should we achieve it, can be unconditionally good. Fortune can be misused, by what we thought would induce benefit that might actually commence harm, and happiness might be undeserved. It is the possession of a rationally guided will that adds a moral dimension to ones acts.So it is the comprehension and appreciation of duty itself that must drive our actions (McCormick 2001). Morality of ones actions is defined by pursuing a goal with no conditions. The reason is not the means for the ends. All means to an end have a merely conditional worth because they are valuable only for achieving something else (McCormick 2001). Thus, Johns actions were not morally right. He used immoral ways in achieving his goal. And this could also be used in performing former(a) actions leading to harm of other people.Kant stresses that the moral worth of an action is not based on its effects, or on anything else publicly visible about it, but rather on why the agent performed it. Kant believes that the highest good requires both our moral perfection and our well being proportionate to our moral perfection, but we are not capable of bringing about either of those. It is in God that ultimate happiness commensurable to goodness can be experienced. Goodness and happiness can only be reached through actions towards morality, a maxim of duty that disregards the conditions.

Eco friendly theme parks Essay

Inquiring and analyzing home super acids contribute to a number of environmental problems, one being air pollution. infrastructure viriditys require large amounts of zero they posit energy to power the rides, to keep the ac running, to light the lay etc. Providing all this energy contributes to CO2 emissions. not only does the park need huge amounts of energy, the transport to the substructure park (e. g. cars, trains, buses etc. ) also delegate CO2. Also theres lots of excess waste produced due to the large crowds attracted to the theme park creating trash.Also, water parks use an excessive amount of water to run their water slides, this creates water wastage. Theme parks may also destroy animal and plant habitat in order for them to be built on the right location but this varies from different theme parks. Why do we need a resolving power? Global warming is one of the biggest issues that our generation faces, by contributing in this fight against global warming every bit helps.Creating a more ecofriendly form of entertainment can perchance help save our planet. By providing an eco friendly theme park were not only make teenagers more aware of our environment but were also saving our earth from large emissions of one C dioxide. Theme parks are mainly here for plentys amusement and entertainment where people can relax and have fun. Theyre socially beneficial to escape from ones occasional life and bond with others. Existing theme parks Theme Park Locatio n Type of Theme park Target Audienc e Are they eco friendl y? Type of polluti on caused Water/ener gy conservati on? Wastage minimizati on? Greenh ouse Gas emissio n? Ferrari World Yas.Island Amusem ent Park Families No Air zero Yes Yes Wild Wadi Jumeir ah Water park Families No Water Water No No Disney World Americ a Amusem ent Park Families Yes Air Energy Yes Minimiz ed Six Flags Americ a Amusem ent park Teenage rs Adults No Air Energy No yes Moviepa rk Germa ny Amusem ent Families No Air Ene rgy No Yes Identify and prioritize the primary and secondary research needed to pullulate a solution to the problem Conducting an online Survey using survey monkey targeting teenagers.1) Conducting how often teenagers visit theme parks and what types to find a suitable solution (ages 14-19) of 20 students. How often do you visit a theme park? Never Once a year Once every couple of months each months Every week What irritates you the most? Crowded areas Trash Diluted Air What type of Theme park do you prefer Water Park Amusement Park What would you think is a suitable solution against global warming? Solar panels Wind mills Recycling Hydroelectricity http//www. ehow. com/info_8483212_environmental-come-making-theme-p ark. html http//science. howstuffworks. com/environmental/energy/solar-power-help- environment. htm.

Fulfilling our Potential Essay

The different Definitions of education ar misinterpreted in different ways, scarce there argon still ways that you can interpret what you think the definition is on education. Education is to be adapted to find your own pathway. To film a mettlesome school diploma or to check a college head, education is to be successful in your feel in whatever way that is. nerve-racking to define education is like trying to define why the sky is the color it is or why the grass is green, there is no accurate definition of education to me. Education can mean more than one thing having a college degree but also can mean not having a college degree. Being educated to me means to be successful in your life, just because you do not have a college degree doesnt mean you result not go far in your life or make a trustworthy amount of coin. People make it seem as if you take int have a decent degree you will just work at a fast food restaurant. If soulfulness were to ask me what it meant to be educated I wouldnt be able to give them an answer.My mother Julie, went to the University Of Arkansas were she had completed law school. After completing law school she got a job at JB Hunt being a contract attorney. My father Carlos, who only has a high school diploma but works for a company called South Western Energy and is a company man for two rigs out in Pennsylvania where he is very successful in what he does. I dont think you have to have a college diploma to be the most educated person around.Do I think you would make more amount of money in reliable professions? Yes. Society makes it out to be that you must be admitted to a college to be educated, but really how educated do you have to be, to be admitted into a college. Back in the day it was a lot harder to get into a college, now-a-days you can score a fourteen through a cardinal and easily get into a college and just have to do remediation classes. Being tested for an ACT, SAT, regulate test to me doesnt show how educated you really are.Teachers teach you for the chapter they are covering than they either predict you to continue to conceive what they taught you or you forget it. On the standardized test or the A T or SAT there is information that you were taught in younger grades or that you havent been taught yet. So technically it really isnt showing how educated a person may really be. conduct its self-offers you an education. This lesson of education is more a hard learning education. The best way to predict your future is to take a crap It.- Abraham Lincoln. You are not taught in school how to balance a check book, how to cook, how to pay taxes, or how to do major things in the real world. Sooner or later you will get to the point that you will graduate for high school, get your GED or even drop out, but there will recognize a time that you will leave your parents house, which then you will have to find your own path in the real world.Unless you were taught by your parents or other adults how to balance a check book, how to cook, how to pay taxes, or how to do things in the real world you wont be an educated person on how to go about life. In life there will be times that you will stick with to points in life that will you will see how educated you are, or when there is times that you take in to speak up or when you film to go ahead and endorse off from the situation.People are different and learn in some(prenominal) different ways some faster than others and some who remember everything easily or some who forget stuff by the time class is over. Being inner in one subject and not in the other is that consider too make someone less knowledgeable or less comprehensive than another person. When going through college to earn a degree depending on what we want to major in we arent taught certain subjects. When majoring in anything in the health check field you arent taught any type of histories because you dont need to know it.When you want to have a histor y major you arent taught any sciences because you dont and wont need them. If someone was to walk up to someone and try and have a conversation with them about a certain subject or ask them for some type of help on a certain subject but the other person isnt able to have a conversation back because they arent taught that subject or havent been taught that subject does that make them any less educated than the person asking for help. There will always be some one that is always smarter or believes to be smarter than you, but really how can you tell how smart someone is.Being successful to me is a huge part of being educated. When knowing people who have a good degree and do not do anything with their degree and make bad choices in their life and not care what anyone thinks isnt a successful and well educated person. When you are living on the streets and have a good degree you could go and find a job even if it means starting at a fast food restaurant and working your way to the top to get a job for what your degree is. It may take time but no reason to just sit around and barbarian a well-educated mind as society would say.There may be as many definitions as there are defines, but it is important for people to have a clear visualize of education in order to be able to define it to other people on what your beliefs are and what it means to be a well-educated person. Lincoln, Abraham. Education Quotes Edgalaxy. Edgalaxy. Techzoo, 2009-2013. Web. 17 Sept. 2013.

Modern tragic hero Essay

Aristotle defines a tragedy as a form of drama defined by seriousness and dignity and involving a striking mortal who experiences a regression of fortune. This great person is normally held in high regard and possesses a tragic or fatal flaw which contri barelyes to the reversal of fortune. The function must pass through suffering and trials in which they are brought to their limit and, eventually, the character realises their err or flaw, and develops as a result of this. Unfortunately, the development invariably comes as well as late, and the tragedy ends in the characters death.According to Aristotle, a tragedy must induce dread and pity in the audience. honoring a person held in high regard fall leaves the audience wondering if a wizard mistake could really lead to such a drastic turn of events. The Crucible was written at a clock when Miller was summoned to appear before the House Un-American Activities Committee. During the 1940s and early 1950s, the misgiving of com munist sym passagewayisers became so great that under Senator Joseph McCarthy, the committee became paranoid in its search for possible communists.As this was happening, Miller began seeing parallels between the actions of the committee and the witchcraft trials in Salem two hundred historic period ago What was manifestly parallel was the guilt, two centuries apart, of holding illicit, suppressed feelings of alienation and hostility toward standard, daylight rules of order. The possession of lists pertaining to possible offenders is a particular link, and Miller fashioned The Crucible around both the events of his time and the Salem witch trials. Miller wrote the play for modern audiences and spell John monitors path is similar to the one defined by Aristotle, there are a number of differences.John proctor is described as blunt and honest He had a sharp and biting way with hypocrites, He has a rebellious spirit which leads him to be impulsive and rash on occasions. An example of this is when Parris mentions a faction. reminder in jest says, Then I must find it and join it. This behaviour typical to monitor lizard differs a great deal from the repressive norm of the time. His behaviour also leads him to trouble later in the play, as others do not appreciate his more liberal thinking. In Proctors mien a fool felt his foolishness instantly-and a Proctor is always marked for calumny therefore. As a result of his sometimes rebellious attitude, he puts himself in a dangerous position when the furor elevates. Proctor is principled and a man of conviction. His refusal to go to church is not motivated by tree sloth precisely by a dislike of how Parris runs it. Miller also says that he came to, regard himself as a kind of fraud. Proctor understands that he is not the perfect Christian that he appears to be, and while he remains respected in the village, he himself feels undeserving of such respect because of the sins he has committed. As such, his upkeep of p ublic humiliation is so great that he is reluctant to act when Elizabeth urges him.To Proctor, the risk of Abigail exposeing his sins is too great. Proctor is very lite willed at the start of the play, which highlights his vulnerabilities as a human being while making his change all the more pronounced. He lacks moral courage and strength strength to do what is right and courage to act, despite the risks on his own reputation. In his actions toward Elizabeth, we see he is loyal and caring. plane though he strayed from his vows, he seeks forgiveness more than whatsoeverthing else and puts off Abigails advances, I will lose weight off my hand before I reach for you again. He is protective of his wifes feelings, and tries to stripped them by deceiving through omission. This is demonstrated when Proctor leaves out that he was alone with Abigail for a moment. However, when Elizabeth finds out some it, she is hurt that he lied, and suspicious of his reasons for doing so. Through th is deception, Proctor is inadvertently protecting his own insecurities which, while manifestly non existent to the outside world, he displays in private when with Elizabeth. Proctor lacks confidence in regard to his wife.He feels that he is trying hard to gain her trust but is not getting any retort from her On Saturday let you come with me, and well walk the farm together. This is an obvious attempt to do something romantic with his wife, but Elizabeth is less than enthusiastic. Their inability to face up to their problems and the habit of tip toeing around sensitive subjects prevents the forgiveness that he so craves and keeps their relationship tense. With regard to moral courage, Proctors fear of humiliation makes him indecisive, as the notwithstanding way to stop Abigails lies is to hurt her.Here he shows his flaws. He doesnt want Abigail to reveal their affair. He doesnt want to hurt her because of his affection and while he knows what she is doing is false, his inaction a llows the situation to drop drastically over a short period of time- the start of his fall. Proctor also has a great fear of being judged by others, especially his wife. He says to Elizabeth Ill not have your suspicion any more, to which Elizabeth replies, John, if it were not Abigail that you must go to hurt, would you falter now?I think not. It is evident that what she says is true, but, because of this, Proctor direct jumps to his own defence, I confessed, confessed Some dream I had must have mistaken you for God that day. This reveals his resentment for being judged, and his belief that only God has the right to do so. Elizabeth also points out Proctors confliction and self doubt, I do not judge you. The magistrate sits in your heart that judges you, significance Proctor is punishing himself for his sins, and channelling his guilt by blaming his wife.In this interaction with Elizabeth we truly see how insecure and weak Proctor is, a far cry from the strong outward appearance he shows to others. His inaction stems from his pride, fear and insecurity, and leads to dire consequences for him and Elizabeth. However, as the play progresses, Proctor goes over a sudden and monumental change. Spurred by the go over of his wife, the innate defiance in him surfaces and Proctor begins to gain moral courage, becoming committed to freeing his wife. and in the absence of Elizabeth does John discover purpose and tenacity to do what he has to.He is not yet at the point where he can admit his affair openly to stop Abigail, but he begins to see the extent of the hysteria through bloody shame Warren and resolves to stop it with the aid of Mary Warren, All our old pretence is ripped away-make your peace with it He must now contend with Marys weak nature, and it is ironic that at the moment of gaining new strength, he must help Mary chasten her weaknesses and fears. Proctor is still scared for his reputation, but the arrest of Elizabeth is the catalyst of his future deve lopment.

Marketing Strategy of a new energy drinks Essay

All around the world reveling bever time is equivalent an entertainment for e trulyone. Millions of throng halt beverages every twenty-four hours for refreshment. Our report card is or so the Energy Drinks of Bangladesh. In this report we run through explained and analyzed how some of the volt top sell capability drink companies argon operating in Bangladesh. Energy drinks ar becoming a major intermit of the beverage industry due to the fast increase of their market competition and consumer awargonness. In Bangladesh, Tiger and facilitate be the most famous amongst every last(predicate) former(a) verve drinks.Most of the cogency drink companies act and carry out their marketing strategies in similar paths. More innovative steps argon required to emend their market sh be. The goal of this report is to pass out about the act condition of qualification drink market in Bangladesh, major competitors we atomic number 18 homogeneously going to showcase and how we ar going to oercome the ch solitary(prenominal)enges in the market when we leave behinding launch a untested naught drink reachd scent.With the hire of effective marketing f uptake and different strategies we be going to tar cleave the four-year-old muckle of Bangladesh to sell our crop. We endure done a clear belligerent analysis to take advantage of the weaknesses of our competitors and opportunities of the market. We atomic number 18 likely going to invest enormously in the beginning of launching our crossroad to inform our customers about our w be. As a new product confederacy we are promising our customers to notch a unique product which leave alone hark back them postcode a colossal with the excitement to enjoy their lives. Section 1 Current Market Analysis 1. 1 conk 5 notices in the market (how we find it) We consume surveyed in some of the areas of Dhaka city, like Farmgate, Motijheel,Uttara, Gulshan to find out the name c in alling of five most top selling vim drinks. According to the survey we come seen Tiger, Speed, Shark, burn off and rise are most popular in the heartiness drink industry of Bangladesh. We went to contrasting departmental stores as mystery shoppers and randomly asked about the drinks each shop offers and found out the names of the push button drinks customers tend to buy more. 1. 2intersection Analysis -Product Level Product leveling is the start and most important step taken by product planners to add more customer abide by to their products.It includes 3 main levels Core Customer rate, Actual Product and Augmented Product. Core Customer Value The first thing that comes to everyones mind when they talk about energy drink is source of major power. In Bangladesh, all of the energy drink companies basically have the akin stub customer order, which is mainly about replenishing the energy of their customers through providing them with their energy drinks.However, polar brands use diff erent truisms to establish their customer comfort. For vitrine Sharks motto says, realistic Energy, Real Power in otherwise case Speeds motto says, Heavy Energy. This way each products motto varies from each other and creates a different view about the product in their customers mind. Actual Product This level includes taint name, advancement and Product Attri andes. Under Product Attribute comes Product Features, digit and Quality of the product. i. Brand name A brand name is an identity of a product, without it no product exit even exist.Each brand name establishes their uniqueness with their different names, signs and logos. All of the energy drink companies have a brand name of their products, which key outs each of them from their competitors. The names Royal Tiger, Boost Energy Drink, Speed, Shark and stick by each of them stands as a brand name for their product, marketed by different producers. ii. Packaging Packaging describes the way a product is protected ut ilize a container or wrapper and at the very(prenominal) succession grants all the required knowledge regarding a product.The energy drinks cauterise, Speed, Shark and Tiger are all useable in both thrones and feeding bottles. Only Boost is available in make can in the market. iii. Product Features and pictures Features explain the tools which enable a particular energy drink to turn over competitive advantage all over other energy drinks. The tools include design, smell, render and mask of each energy drink. The designs of Sting, Speed, Shark, Boost and Tiger energy drinks are more or less the akin. They are mostly available in two forms and in two shapes, one in a round shaped plastic bottle (250 ml) and another in cylindrical steel can (250/270 ml).They all taste angelical, expect from Tiger and Boost which tastes sour as wholesome. iv. Quality Speed, Tiger, Shark, Boost and Sting have been maintaining a good standard of fibre by providing the qualified amount of energy to their customers and wait oning them to upsurge with strenuous activity. However, no matter what the quality level is over consumption of energy drinks can always prove defamatory for human universes (even though they might be alcohol bountiful). Augmented Product at that place is no after-sales attend, delivery service or product nutrition for these perishable products (like energy drinks).Labeling Labeling is the most important part of every energy drinks. It informs about the ingredients of the product, who made the product, arctic issues regarding the product and the web address of the comp all. Speed, Tiger, Shark, Sting and Boost all maintain an informative and trendy labeling to help their customers to take out the right choice. Their ingredients contain change Water, Carbonated Sugar, Vitamins, Preservatives, Colors, Antioxidant, Sodium Benzoate, Ca-D-Pentothenate, Citric acid, Tartrazine Yellow and many other things according to the standard or perm issible level.They even mention on their labeling that, it can be harmful for children and pregnant women. However, they are manufactured by different companies. Speed is manufactured by Food And deglutition Limited, Shark is manufactured by Global boozing Company Limited, Sting is manufactured by Transcom Beverage Limited, Tiger is manufactured by AST Beverage Limited and Boost is manufactured by Boost Drinks Limited. Brand Positioning One of the challenging things for the energy drink companies to do is, to create a permanent prescribe in the customers mind about a particular brand.To do this, all of these energy drink companies penury to locate their brands at 3 levels i. Product attributes ii. Benefits iii. Beliefs and Values. i. Product Attributes Even though Tiger, Speed, Shark, Boost and Sting all have the common color of the drink yellow their smell is very different from each other. Boost tastes sour, Tiger tastes both sour and sweet, Sting tastes like strawberry and both the Shark and Speed taste sweet. ii. Benefits The common benefit any consumer can absorb from having an energy drink is, spiritual force which exit make them more active in their daily life.Still, every energy drink has its bear way to inform about their benefits to their loyal customers. Royal Tiger benefits their customers by recharging their energy physically, Boost helps their customers with being more efficient, Sting provides their customers with vitamins and other nutrients, Shark strengthens the stamina of their customers and Speed increases the assiduousness and performance level of the individuals who are consuming it. iii. Beliefs and Values Satisfaction comes from the core belief that consumers hold in their minds about a reliable product.Customers believe Sting and Tiger allow for project them satisfaction with better taste, Boost forget push their energy, Shark provide give them real power and Speed entrust help them gain limited speed. This way cus tomers share their different beliefs and value for each energy drinks differently. 1. 3 Price Analysis size of the Bottle Product Name 250 ml 270 ml 330ml Speed 25 BDT Shark 25 BDT Sting 25 BDT Boost Tiger 25 BDT Size of the Can Product name 250 ml 270 ml 330 ml Speed 30 BDT Shark 35 BDT Sting -Boost 170 BDT Tiger 30 BDT 1. 4 Promotion Analysis Promotion Advertising is the most crucial part of a associations marketing mix. It is the first step to inform and advised the general public or the tar shrink concourse of customers about a product a particular company is offering. The five energy drink companies Speed, Tiger, Shark, Sting and Boost all of them are between the introduction and growth spirit level of their product life cycles/second. At this stage they are only informing the customers about their product including their benefits.Basically all the companies are pursuit the alike(p) way to upgrade their products and these are some of the most common media channels used by them for doing progress picture, radio, newspapers, magazines and profits. Target Group Energy drink companies mainly invest the major districts of Bangladesh. The local companies, like Speed, Tiger have distributed their products in rural areas as well to attract a vast reduce of customers. Energy drinks are mainly used by the people who are between the age conference of 16-30, because they comparatively need more energy in every step of their lives.So all of the companies plan to target them and make the product according to their needs to deliver complete satisfaction through their energy drinks. Their product is priced quite cheaply, so that people of different classes can buy them. Most of the energy drinks are claimed to be halal enchantment considering the religious and social issues of Bangladesh. Message and Effect of the ads Message (Add Story) Each company make their advertisings differently even though their motive remains the same, w hich is to inform the customers about the product.Here are some of the advertisement stories of the five energy drink companies 1. Speed In one of Speeds advertisements, they have shown some guys were trying to get up on a bamboo for the whole day without acquiring tired. Their motto is Heavy Energy. In other words, they are using emotional appeal. In newspapers, they order a picture from the screen shot of their advertisements and use the same motto, so that people can get a clear brand knowledge. They do not have any brand ambassador for their product and they are constantly sending out the notion to their consumers how Speed can let them gain unconditioned energy.2. Shark There is an advertisement of Shark 20 takay Dhaka, they showed a guy kicked another soulfulness from Chittagong and sent him to Dhaka after having Shark energy drink. They are using the motto Real Energy, Real Power. In their advertisements they use the rational appeal to attract customers. They have no br and ambassador, because they are not still going for intensive or aggressive advancement. 3. Sting -. In the television advertisement there was one younker boy who went to a shooting spot with the hope of being a superstar. On that time one handler was taking the shot of riding a motor cycle on that spot.Showing that the young boy questiond forward to do that shot but the figureor did not allow him and insulted him that made the young boy very frustrated. subsequently that the director was supposed to make that shot with the hero but unfortunately the hero failed to ride the motor cycle. Then the director asked the assembly who could do the shot. The first young boy showed up the courage and did that shot in a violent way. Everybody praised him a lot. They started celebrating the happiness together by dancing with sting energy drink. They were singing Sting, Sting, Sting Ullasher Shuru Ekhanei.They are using rational appeal in their advertisements In the radio advertisement they play the same jingle. In newspaper the marketers use the picture of 250ml bottle of sting energy drink and write their jingle. They give the same ad in magazines too. In billboards and posters, the marketers add the picture in a big way that they use for newspaper and magazine. 4. Boost In one ad they have shown that a young guy, probably of age 20 was walking along the roadside, on the background rap music is going on (sign of young generation). The lyrics was talking about getting energy, confidence and success.The guy had his neck tattoed and wore a sunglass, showing the style of late(a) youth fashion. He went into a departmental store, went to the refrigerator, there were other drinks (e. g. red rooster and red bull) but he picked up BOOST, then he paid for it, got out, drank it and got himself recharged and the soundtrack was saying as if he could fly now. So this is one example of their rational advertisements. They have not used any brand ambassador even for their prod uct in Bangladesh, and these two advertisements are not even shown in Bangladeshi channels, they are only available in You tube.5. Tiger The tiger energy drink has only one advertisement which is very popular. The brand ambassador Aiyub bachchu is the model for the advertisement. The advertisement showed that, when the popular singer Aiyub Bacchu attended a party, the audience pass him to sing a song. But at that time Aiyub Bacchu felt tired and bored. So he essential to recharge himself to get energy. So he took tiger and then sang a song with more power and energetic voice. In this way they try to attract customers by using the rational approach. They in like manner do radio advertisement with the song of Aiyub Bacchu.In billboard advertisement they promote their motto charge Yourself. Effect Different advertisements effects consumers differently. In general, all of these advertisements throw out people to buy their products. When people get satisfied with one product, they talk positive things about it, this way companies can enjoy the benefits of -word of mouth. Customers get to know through these advertisements how their everyday lives are going to be benefitted if they have these energy drinks. Personal selling Personal selling is no longer considered as giving door to door service.It is a lots wider concept nowadays. Companies not only their sell their product to the customers, they in like manner build a loyal kind with them. To keep on and for maintaining such a relation, companies mustiness be ready to deal with different problems their customers have regarding their product. Unfortunately, none of these five energy drink companies do these in Bangladesh. They are more focused on advertising only. Sales promotion In general, energy drink companies do not give any special discount on their product to boost their sales.Companies give incentives to their channel members to keep their product in the earlier line of their shelves, so that custom ers choose to have it by first looking at it. sometimes they give energy drink on their own to the customers, because it make the customers feel the product is of high quality and that is why the salesman is offering it to them. Besides people generally do not look out for products those are kept behind the shelves, as it leave alone be very time consuming. Advertisements do even run to generate the sales level sometimes.Though there are many other ways to promote sales, the energy drink companies mainly follow these two ways to carry out their sales promotion activity. Public Relation To operate in this digital world it is very important for companies to maintain a good relation with both their internal and external publics, example shareholders, customers. Some of the energy drink companies arranges concerts and sponsors television shows to interact closely with their customers. Example last year Tiger organized one concert in Doha. Each of the five companies uses different an d unique logos for their product. no(prenominal) of them are involved in doing conferences or giving press release. Buzz marketing is too a tool used by these companies to improve their relations with the general public and promote their product as well. organise merchandising Energy drink companies have their official websites, but their use is not very effective in Bangladesh. In gigantic shopping malls or in other areas, none of the energy drinks are available in vendition machines. These products are not even sold by the companies directly over online or by using telephone. The only way they carry out direct marketing is through placing the advertisement videos in You Tube.The energy drink companies still lack good customer service, example no service or facilities provided to give complaints or to share persuasions about the product face to face with the customers. Promotion Mix Strategy The expect for energy drink is not yet very high in Bangladesh. So all the manufactu rers of these five energy drink companies use the push strategy. Manufacturers contract with wholesalers or retailers to pass down their products to their final consumers and also to shape up customers to buy the products. Sometimes manufacturers give incentives to the channel members to promote their product as well.Section 02 Marketing strategy for a new brand Figure Spirit Energy Drink Figure logo of Spirit Energy Drink 2. 1 Introducing a new brand for energy drink After analyzing the present market condition of energy drinks in Bangladesh, we have come up with a new belief of introducing a new brand for energy drink. The name of our energy drink leave behind be SPIRIT Energy Drink. This new energy drink will hopefully win the patrol wagon of our target customers and please them with the new taste and value of our product that we going to offer.This energy drink will not only make people active physically, it will also motivate them spiritually to lam ahead in their lives w ith confidence. The motto of our energy drink is ignites you from inside. With this motto we will give our customers the conceit of how Spirit energy drink can add more intent in their lives. The name of our company is Spirit Beverage Limited and we are using Spirit Energy Drink as our products logo.We have used picture of a guy inside the logo to show our customers what we are trying to say through the motto.roductinkurny is gy of Shark and make them more active. customers tend to buy more. 20202020202020202020202020202020.2. 2 Design marketing strategy for the new brand i. variance We will segment the market of Spirit energy drink on the basis of geography, demography, psychography and behavior. Geographic partition We are going to serve Spirit energy drink mainly for the people of Bangladesh. We will offer Spirit energy drink within the different territories of Bangladesh, like- Dhaka, Chittagong, Rajshahi, Barisal, Sylhet, Rangpur and Comilla.We will be selecting these ter ritories because these are the biggest district of Bangladesh and most of the people live in these places. We will offer our product throughout every individual district, starting from the departmental stores to the small local and highway stalls. We are offering Spirit both in urban and rural areas as well. Demographic Segmentation Our market will be divided into groups based on variables such as age, gender, family life cycle, demarcation and education. We are going to offer our product to both male and female who are between the ages of 15 to 30.We are especially offering the product to the university going students, corporate persons and athletes too. Our product will be for the people of all religion as it will be product is 100% halal. Psychographic Segmentation Spirit energy drink is for the classes of people who fall under upper lowers, working class, middle class and upper middles. We are going to use personality variables to segment market like the gregarious and ambit ious people. Behavioral Segmentation We will be segmenting the market of Spirit energy drink on the basis of cause and benefits.In summer it remains very hot in the middle of the day and for that time we will give a special offer to the customers called Make Your Mind Cool. People will get the same energy drink at a lower price during this time. We will give people other benefits like- we are not using preservatives in our product and our product will be convenient for the customers. ii. Targeting We will target our market within the segmentation. We are mainly targeting Dhaka because, it is the capital city of Bangladesh and highly populate and urbanized. at bottom Dhaka, we are targeting mostly the teenagers and adults who are the university students. Female students are going to be a part of it too, because the size and growth rate of this segment is high. As there is going to be other shade products and tough competitors of Spirit energy drink in the market, we will offer our product directly by setting some temporary stores of Spirit energy drink inside the campus of some big and storied universities. This will help us gain competitive advantage over our rivals and make people aware of our product.We will explain about the benefits about our product and give other informations regarding our product. do people believe that our product is different will be our main target. We will offer the same product at the same price to all our segmented customers. iii. Positioning Our products motto is Ignites you from inside, by this motto we are trying to make people believe that, Spirit energy drink encourages people to move on no matter whatever situation they face in their lives. Our product will always remove the frustration from both their body and soul.Spirit is alcohol exculpate and will be made and designed attractively to attract our customers. In this way we will differentiate and create a unique image of our product in our consumers mind. iv. Marketi ng Mix (4p) ? Design and description of the product Customer Value and Brand Name The first thing that we are considering about our product before we place it in the market is, its core benefit or core values. Customers always seek out for the benefit and the reason behind buying a product. They always value the experience they get after using it.In order to enter the market and establishing our brand successfully, we are going to provide the most refreshing and unique energy drink which will spread liveliness and create more excitement in our customers life. They will not only buy one Spirit energy drink, they will buy one reason to hold on to being strong and face everything with more spirit in their lives. The brand name of our product isSpirit Energy Drink. We have named our product Spirit because it is easy to remember and meaningful at the same time. It will help the customers to severalise and compare our product from others.Product Features and Design Our energy bottle wi ll be made in the shape of a space shuttle, with a combination of red and black color to give the igniting image. We will design our can just like other energy drink cans, which is made up of steel body with a cylindrical shape. In the middle of both the can and bottle, the name of our product will be written horizontally. The whole bottle and can will be black in color and the name written in pearl white. The shining stars above the name will give it a glowing and sparkling image.The guy standing in the middle of the name will exhibit the idea that Spirit energy drink has the ability to bring back everyone from darkness and add new value to their lives. Like all other energy drink, Spirits taste will be sweet and sour and the color of the drink will be red wine color. Packaging and Labeling We plan to do very careful and colorful packaging to attract our target customers. The products are going to be well packaged and covered so that it stays protected in every condition. All the n ecessary informations will be written on the body of bottle and can. Packaging will be done in two ways 1.Plastic bottle 300ml (Normal Packaging) 2. Steel Can 270ml (Prestigious Packaging). Necessary warnings will be provided, like it might be harmful for pregnant women and children. Manufacturing and Expiring dates will be written on the covers to warn the consumers about the products validity. Most importantly, the ingredients we are going to use are Carbonated water, Refined sugar, Sodium Citrate, Sodium Benzoate, Vitamin B3, Vitamin B6, Touraine, Citric Acid, Preservatives, Antioxidant, Ca-D-Pentothenate, Tartrazine, Mixed Fruit Flavor, Food Grade Flavor, Food Colors.There will be a Nutrition Fact chart too, describing the nutritious contents. Energy80 cal. Proteino gm Saturated fato gm Total fat o gm Sodium 20mg Sugar20 gm Carbohydrate 20. 5 gm Cholesterol0 gm Dietary Fibero gm Product Quality Providing our customers with the best quality of energy drink is our prime purpose . We have made sure that our energy drink does not contain any harmful substances. It is alcohol free and free from every possible harmful effects. With the amazing taste and other attributes, we assure that our customers will be satisfied and buy Spirit more frequently. Design of pricing policy.Spirit is at the introduction stage of its product life cycle and we know the competition of energy drink companies is rising day by day in Bangladesh. We will use cost-plus pricing for Spirit energy drink, considering the present market and demand for energy drink. Though the demand of energy drink in our country is increase with time, our product is still under pure competition, as there are already some other energy drinks in our local market. We will also consider competitors strategies and prices, how they set their prices and how much they charge from the intermediaries and consumers.We will focus on our target customers willingness and ability to pay for an energy drink. After consi dering the above issues we are charging 35tk for 270ml can and 30tk for 300ml bottle from our customers. For the 270ml can, our production is 30tk and after setting a standard markup to the cost we will be charging 32tk from our wholesalers, wholesalers will charge 33. 5tk to the retailers and finally the retailers are sell the drink at 35tk o the customers. For 300ml bottle, our production cost per bottle is 25tk and after setting a standard markup to the cost the wholesalers will buy each bottle at 27tk from the us.Wholesalers will charge 28. 5tk to the retailers and finally the retailers will sell it at 30tk each bottle to the customers. In short, we are charging the price for our product moderately to attract huge number of customers to buy it. It will help us to maintain a minimum level of profits for operating and keep running our business. Design of promotional activities Advertising For creating awareness and informing the consumers about our product we are going to advert ise in more than one media. Our target is to do mass promotion to cover the maximum number of people in Bangladesh.Some of the major media channels through which we will be advertising are television, radio, newspapers, online media and billboards. Television and internet are the most fastest and effective media channels to promote product, as most of the people decease their time on these. Newspapers though have high believability, do not last for a long period of time. Starting from the poor uneducated people of our society to the educated ones, everyone listens to radio. Therefore radio is also a very effective way to reach a huge number of customers at the same time.Add story While broadcasting on television, we will show a random university student is sitting on a chair and lost deep inside at the sheer thoughts of helplessness in exam. Then suddenly one of his friends will come to him and give him a Spirit energy drink. After having the energy drink the boy will jump off an d scream energetically that he is not going to give up. He will get motivated and feel more energized while doing his studies. He will realize that he can study longer and give more concentration in his studies after drinking the Spirit energy drink.Then finally when the results come out, he will do the top result in his university. He will then become extremely quick and appreciate how Spirit energy drink has helped him to achieve this success in life. This way we will good deal conclusion to the add. In newspapers and billboards we will use the same boy, who will be smiling and holding a Spirit energy drink conveying the same message about our products motto. In radio channels we use the same jingle which we will show in television. As we are launching a new product in the market, we require to deliver the same message to our target customers.It will help them to get a clear and specific idea of our brand and what we intend to provide. Our advertisement is designed in both emot ional and rational way. Emotionally we are showing the customer, they can move on in their lives with the help of Spirit and rationally we are giving them the idea that Spirit energy drink is good for their health, as it increases concentration and strength. Sales Promotion Sales promotion is another major step we will carry out to encourage our customers to purchase our product more frequently. Sales promotion can be done in many ways giving discounts, giving lotteries, pop-up adds, etc.We will give incentives to the people of our channels to keep our energy drink in front of the shelves in all the stores we are going to supply. Consumers buys the product that are kept in front side, because people have an idea that good quality things are always kept at the front and they will not want to search for other product as that would be time consuming. In times of special occasions like Eid, we will announce special discounts or extra offers. We will sell our products in front of colleg es, universities and major shopping malls.Therefore we will be exposing our product more to the public and will gain higher chances of selling our product, thus making more profits. Besides, none of our competitors are doing these things, so we can gain competitive advantage over them as well. Personal selling Energy drink is a contraption product, and it is quite impossible to reach the mass people by employing thousands of employees for selling our product. This process is very soft and expensive. So we will not be selling our products personally. We will employ experts in offices, who will deal with customers views and problems.This way we will personally provide/sell our service them beside selling our product. Public relations At the very first stage we will arrange a press conference to inform everyone about our product. Press media is very crucial, as interacting with them positively will encourage them to promote our product more creatively and positively to our customers. This way we can also have competitive advantage over our competitors. We will organize different concerts and sponsor television shows, this will give us an open platform to interact more closely with our customers and build a strong relation with them.Direct marketing We are planning to open a Facebook page along with our official website where we will encourage people to share their views about our product. This will help us to keep track of our customers reaction towards our product. None of the other energy drink companies are doing much of these activities, so it is an easier way to grab a huge number of customers and market share this way. Online marketing is therefore more efficient and fast way of direct marketing in terms of receiving our customers reactions, complaints and comments and adapting to those changes to keep surviving and growing.Promotion Mix strategy We will use push strategy for Spirit energy drink. Contracting with different wholesalers and retailers will h elp us to provide adequate supplies in every convenient and targeted locations. We will give them incentives to promote and supply our product more frequently to the customers. Design of distribution activities- We will go for intensive distribution for Spirit energy drink, because we want to provide stock our product in as many outlets as possible. We want to ensure that our products must be available where and when consumers want them.As our product is new in the market, we will directly offer our product to the target customers. We will be offering our Spirit energy drink to the customers through wholesalers and retailers. Within our limited resources we cannot afford to have our own distribution facilities, like warehouses and showrooms and to hire sales people and complement stuffs. We would rather contract with the wholesalers, so that they will take those extra costs and risks. Our target customers are the young university students, that is why we are contracting with reta ilers.