Annual Report Summary

As a abundant worldwide familiarity. Coca-Cola uses non-white images, where youthfulness with smiling face holding the companys production to show the confirming zip it is sharing end-to-end the world to its investors, the descriptive and powerful wording in its paragraphs under distributively part of its incubate, where it provides circumstantial explanation about its feat in the preceding year to keep back its message more persuade and comprehensible for Investors, and lastly the company provides chromatic graphic representation of its selective information to make it easier for an Impatient lecturer, who like to prolong key message quickly.Coca-Cola Company illustrates its process by the colorful and lordly images to show the positive energy it is sharing passim the world to its investors. The youth, with riant faces holding the companys products represent different nationalities showing that Coca-Cola performs worldwide and shares happiness throughout the w orld. As it stated on the second page of the report, the companys key strategy Is to be bonded with Its customers and share experiences related to their product and the images, the company uses, shows optic calculate of Its strategy.The creativeness and positive mages are the best vigilance catcher, because nigh investors poop out over the report and the colorful images would be a key irradiation to suck up attention of such investors. It also shows to investors how the company shares happiness with its customers. The images, where illustrated youth, shows that the company has a bright future. These all serves as a key to delineate Investors, who always escort for positives. However, the Images will not be enough for almost investors and they may prefer to go over the report and in this case, the rugged verbal techniques will come to play.Coca-Cola sees the descriptive and powerful wording in its paragraphs under each part of its report, where it provides detailed explan ation about its performance in the preceding year, to make its message more convincing and understandable for investors. The company provides an information about its performance by using numerical data and simple, but powerful lyric poem. Its positive and friendly t unitary makes Its reader to look about the company positively and the evidences given In each part makes the information the company sharing reliable.The company chooses powerful words and always talks as we, which shows the toughened connection between its people. The positive and detailed tone serves as driven tool for investors and most investors look for easy to read and convenient to use information. In addition, the most Investors lap up with numbers and they risk their money relying on those according to those numbers they poop predict the future too. So, the numbers in addition to words serves as an evidence to compel the investors. The company achieves investors satisfaction by this feature.Lastly, the c ompany provides colorful graphic representation of its data to make it easy for impatient reader, who prefer to extract key messages quickly. In the Operating Groups section of the report, the many uses visual graphs and colorful maps with numbers to show important data about its operations. on that point is also the images of products with pie diagrams to present the selling performance of each product throughout the world. As a worldwide company, Coca-Cola gives detailed information by using data and graphs about its performance in 2012 in its international market.As we know, most investors do not want to read the report word by word. They prefer to understand and get needed information quickly, in one glance. The graphs, maps and diagrams, the company provides, serves as powerful tool on this. The investor can receptive needed section and see all data needed by observing graphs and diagrams. This strategy benefits Coca-Cola by catching the attention of impatient investors and d rives their attention to the company. They can skim over the data and check the graphs and they will get the information they need in a quickest way.Coca-Cola uses colorful images, where youth with smiling face holding the companys product to show the positive energy it is sharing throughout the world to its investors, the descriptive and powerful wording in its paragraphs under each part of its report, where it provides detailed explanation about its performance in the preceding year to make its message more convincing and understandable for investors, and lastly the company provides colorful graphic representation of its data to make it easier for an impatient reader, who prefer to extract key message quickly.I think Coca-Cola uses the most significant and beneficial strategies to drive the investors attention to the company. The colorful images, strong wording, and descriptive graphic representation of its performance in its Annual report for 2012 makes it interesting and enterta ining for its reader.