Valentino Chocolates investing plan Rationale Valentino chocolates, which are made in Turin,areluxuryproductswithauniquetaste.Theyhavewonmanyinternationalawardsandsohave expanded promptly over the past 10 years. The circumstance file nearly the federation: 300 employees, 75 company-owned shops and a turnover of 90 million and its all about this company.Nevertheless,inthelast2years, gross salesgrowthhassloweddownandcostshaverisen.Thishascausedafallinprofits. Objectives To solve our received problems and enable Valentino to become a competitive international business, we apprize an investment of รข‚¬1,5 million. Strategy and murder The Board of Directors has agreed the following investment plan: -Firstly, we moldiness finance a trade trace and query trips to the US.AstheUSisalargemarketwherewecanprovokecreate mammoth demand for our products, we must consider it as a potency target market. These trips will let us assess the market potential for Valentino products and contact some potent trade agents. -The certify area we must pay attendance to is investing in an existing group of cafes. Being a partner in cafes which sell and promote Valentino chocolates, we will be able to cop out the range of our products thereandincreaseourproposal in generalmarket share.
- It is indispensableessential to buy a crude give-up the ghost of cars to increase motivation of the sales staff, because it plays a peachy role in the whole process of manufacturingthe companys expansion. . - We must consider setting up online sales. In such way we will be able to widen our node base and increa se sales and profits, making us more(prenom! inal) competitive. Cost Finance a market measure and research trips to the US-$200,000 present in an existing group of cafes-$500,000 Set up online sales-$300,000 Buy a new fleet of cars-$500,000 Timeline Market inspect to the US: process to be completed by July consecrate in cafes: to be completed in 2 months meter Online sales: website up and running by June New fleet of cars: to be...If you necessitate to get a full essay, order it on our website:
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