Ethels Chocolate Lounge Essay

Angela Y. Kellman Principles of Marketing Thursday, February 3, 2011 Describe the attribute of consumer buying decision that silk hat describes the resource to indulge at Ethels. The consumer buying type that high hat describes the natural selection to indulge at Ethels is restrain decision making. contain decision making is when a consumer has preceding product vex but is not well-known(prenominal) with the current brands available. Most great deal are truly beaten(prenominal) with coffee but whitethorn not be familiar with different types of chocolate. Ethels would authorize them the feel and chance to savoring the unfamiliar. One whitethorn entertain the mindset that chocolate is rightful(prenominal) chocolate until they experience Ethels and run across on that point are many different kinds of chocolate tastes. dissertate the factors that lure a consumer to go notes and judgment of conviction at Ethels. A consumer may wealthy person previously visited Ethels before and loved their experience so much that they may bring a friend or family member in that respect to genialize. A consumer may be an avid chocolate caramel and Ethels Chocolate Lounge was a perfect place for them to enjoy their favorite chocolates and friends. A consumer may alike be put in a situation where they were invited to just intimately type of party or shower and it was held at Ethels.

They may find themselves driping money for the person of the moment and enjoy the experience of Ethels. I believe that four factors may regulate a consumer to spend time and money at Ethels. pagan factors in! fluence because you would want to supply to those who are willing to spend money on chocolate in a social setting. Ethels Chocolate Lounges are located in very delicate theater of operationss in Chicago and Las Vegas. This will somewhat visit that they cater to a certain social class. Ethels would not change state in a low income area because people in that social class dont normally have the desire or means to spend money on high end chocolate. It may also attract some middle class by oddment or having eat with co-workers....If you want to get a sound essay, order it on our website: OrderCustomPaper.com

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