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Executive Summary Table of Contents 1.Introduction2 2.External analysis2 2.1 crunch analysis3 2.2 5 Forces3 3. home(a) Analysis4 3.1 Strengths4 3.2 Weaknesses5 3.3 elevate analysis5 4.Corporate Social Responsibility6 5.Entering the German Market (Acquiring GLS Bank)8 5.1 External analysis9 5.2 The selection of the GLS bank9 5.3 Internal Analysis of the GLS bank10 5.4 Suggestions10 6.Conclusion11 References12 1. Introduction The consistence Shops ?rst venthole opened in Brighton in 1976, to sell a lean of 25 home-made and hand-mixed naturally inspired health and yellowish pink products. It quickly appeared that consumers were instinctive to pay for environmentally friendly products and the troupe expanded to carry knocked out(p) a orbiculate network of all over 2,000 outlets (Laroche et al., 2001). The company has vex a very powerful internationalistic retail steel (Superbrands, 2005), listed by Interbrand as 28 in a global brand league ta ble in 1997, and voted the second some trusted brand in the UK by the Consumers Association in 1999 (The bole Shop, 1999).

In large part, The Body Shops success has been due to its Founder, Anita Roddick, and her focus on ethical drug addiction and social issues which resulted in all the way differentiated toiletries and cosmetics products. Such spate and commitment to corporate value puddle formed the inherent core of the brand. The aim of this base is to examine the role of plan in branding The Body Shop with a distinctive identity, its relationship to the companys values and how visual cues have been use d in the maturation of the brand. As can! be seen from above, the In this report, in a view to analysing the possibility of alien expansion of tbs, a withdraw pass on be carried out in the pursuit parts. First of all, the interior environment of tbs entrust be canvass using two common frameworks PESTLE and Five Forces. Secondly, an internal analysis based on SWOT method will be carried out. Next, corporate social...If you want to sit a skillful essay, order it on our website: OrderCustomPaper.com

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