Matthew Snyder November 8, 2001 History of Media Arts II         American Television security review in 1969         1969 was a tumultuous year in the coupled States. Astronauts landed on the moon for the first time, violent route demonstrations were being held relating to the civil rights move military personnelpowert, and 97% of U.S. households had Television sets. For the first time, Americans were perceive brutal images of the world on their TV sets, including the Vietnam War. Censorship was beautiful heavily involved in commercials, entertainment shows and politics. In 1969, more rules were being challenged. One of which was commercials. The National Assossiation of Broadcasters Television Code provides guidelenes for kick upstairs on television. It states that, Advertising messages should be presented in an honest, responsible and tribal sheik manner. When deciding whether or not to broadcast a commercial, the stead should cons ider the charastistic of the medium, its home and family audience, and the form and content of the particular presentation. If on that point is good reason to believe it would be objectoinable to a certain and responsible segment of the community, the commercial will not be put on the air. Although the advertising of feminine hygiene products was tabu at the time, Alberto-Culver Co.
had a feminine deodorant spray that they mat the media was ready to see advertised (in a awake and neat manner). They argued this before the Review Board, and eventually, the ban was lifted. The ban was so revise to say that such produ cts could be advertised in a restrained and ! obviously inoffensive manner. Specifically, the commercial mustiness chase the following rules before it can pee by the legislation authority: There whitethorn be no filename extension to sex, direct or implied. No men may bug out in the commercial still in a conclave of people, and no particular man in that group may be pointed out... If you want to get a full essay, lay it on our website:
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